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New dried fruit items join snack category

BY Jenna Duncan

CARVER, Mass. Decas Botanical Synergies has launched its new dried fruit snack line, Fruitaceuticals. The Fruitaceuticals line carries two varieties of enhanced dried cranberries and boasts convenience, health benefits and good flavor.

“Consumers demand healthy food that gives them the super-charged nutrients they need without having to sacrifice taste,” Dan Souza, director of sales and marketing for Decas Botanical Synergies, said. “Fruitaceuticals delivers the solution.”

The two all-natural dried fruit items, PomaCrans and OmegaCrans, are dried cranberries enhanced with antioxidants and “phytochemicals” called proanthocyanidins (PACs), which are purported to help the body resist free-radicals that can damage the skin and internal organs.

PomaCrans is a made from Cape Cod cranberries enhanced with pomegranates and OmegaCrans combines cranberries and cranberry seed oil to deliver a serving of the beneficial oil, Omega 3-6-9.

The Fruitaceuticals 4-ounce re-sealable bags retail for $4.99. The dried cranberry snacks can be eaten out of the bag, mixed with nuts or used as a topping on salads or yogurt.

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Coca-Cola reintroduces diamond-label bottle branding

BY DSN STAFF

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.

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Wholemato debuts organic agave ketchup

BY Jenna Duncan

NEW YORK Wholemato Co. has announced the launch of its Spicy Organic Agave ketchup. The new flavor of ketchup debuted at the Natural Products Expo West trade show.

Wholemato touts its new condiment as a healthy variation on traditional ketchup. It is flavored with agave nectar, jalapeno peppers, organic tomatoes and other spices. Wholemato president and founder Jason Kessler said he created Wholemato to diversify one of America’s most purchased condiment items.

Kessler said, “Wholemato was created to fill a culinary void. Our Original Organic Agave Ketchup has received an inspiring response from retailers and customers and has proven that there is an appetite out there for even more ketchup creations.”

Wholemato Spicy Organic Agave ketchup is described as “medium”-level on the spicy heat index. It also has a touch of agave, for a sweeter flavor.

A 13-ounce glass container of Wholemato Spicy Organic Agave ketchup retails at $5.49, at retailers nationwide.

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