BEAUTY CARE

New Dove Men+Care Hair campaign shows how stress affects hair health

BY Gina Acosta

ENGLEWOOD CLIFFS, N.J. — Dove Men+Care Hair is launching an innovative campaign that aims to show how physical and environmental stressors affect the health of men's hair.

As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of U.S. dermatologists who specialize in male hair care.

The study found that 92% of dermatologists agree that physical stress on hair or environmental factors can contribute to hair loss in men. The leading physical stressors that dermatologists cited as contributing to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%), while the leading environmental factors contributing to hair fall cited by dermatologists included ultraviolet (UV) rays (49%) and chlorine (47%).

"Physical and environmental stressors are unavoidable parts of his everyday life, and I would never tell my patients they need to stop swimming in pools or playing with their kids who tug on their hair, but there are simple ways to protect against these elements' contribution to his hair fall," said board certified dermatologist Dr. Glynis Ablon. "Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this. It's important they know there are options that can actually improve the healthy look of their hair."

To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair is launching the Real Life Tested video (above), which showcases all of the stressors professional skateboarder and real dad Andy Schrock puts his hair through simply by juggling a busy schedule with being a caring dad.

Dermatologists overwhelmingly agree there is a strong connection between these physical and environmental factors, which are often part of his daily routine, and hair fall – yet 90% of dermatologists also agree that men aren't aware of how these certain everyday activities can contribute to hair fall. Another 84% of dermatologists agree that physical stress and hair fall in men are more connected than most guys think. Men are likely also unaware there is actually something they can do about the impact physical and environmental factors are having on their hair fall.

 

 

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PerioTwist aims to make flossing obsolete

BY Gina Acosta

MONTREAL – A Canadian dental team is launching a new toothpick that aims to make flossing a thing of the past.

Dr. Allan Coopersmith and dental hygienist Nathalie Fiset have invented a new dental product called the PerioTwist, which launches for worldwide distribution this September.

The PerioTwist is a patented, inter-dental cleaner, which acts like a turbo toothpick that is easier, faster and more efficient than any floss, pick or brush. Flossing is often difficult, time-consuming and occasionally painful. Alternatives like wires and brushes break, scratch and damage teeth, and often result in expensive dental work. The PerioTwist is the only device that can be "twisted" and pushed/pulled for maximum efficacy.

"We as health professionals were as tired trying to convince our patients to floss, as our patients were to listening about it," said Dr. Coopersmith and Nathalie Fiset. "The truth is that dental floss is not the easiest to use. You need two clean hands, manual dexterity and usually a mirror and sink. Not to mention that it often tears or shreds and even turn your fingers blue!"

PerioTwist will treat and prevent tooth decay, gum disease and bad breath and even systemic illnesses such as heart attacks and strokes. PerioTwist's one size fits all design makes it easy to use no matter how wide or tight the space between the teeth.  As a result PerioTwist is ideal for people with braces, bridges and implants.

Each PerioTwist is reusable and can last for weeks, which makes it economically friendly. It also has 100% natural essential oil and antibacterial (Guard-In), which keeps it germ free, and has a cover which fits right on the handle which makes it easy to hold and use.

And it's small enough to carry in a pocket or wallet without getting damaged for use on the go. A five-pack of PerioTwists is set to retail for about $14.

 

 

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Differin Gel approved for OTC treatment of acne

BY Gina Acosta

WASHINGTON — The U.S. Food and Drug Administration on Friday approved Differin Gel 0.1% (adapalene), a once-daily topical gel for the over-the-counter (OTC) treatment of acne.

Differin Gel 0.1% is approved for use in people 12 years of age and older.
Differin Gel 0.1% is the first in a class of drugs known as retinoids to be made available OTC for the treatment of acne, and contains the first new active ingredient for acne treatment for OTC use since the 1980s. Differin Gel 0.1% was originally approved in 1996 as a prescription product for the treatment of acne vulgaris in patients 12 years of age and older.

“Millions of consumers, from adolescents to adults, suffer from acne,” said Lesley Furlong, M.D., deputy director of the Office of New Drugs IV in the FDA’s Center for Drug Evaluation and Research. “Now, consumers have access to a new safe and effective over-the-counter option.”

Differin Gel 0.1% is the first retinoid acne treatment to be made available OTC. Differin Gel 0.1% is distributed by Galderma Laboratories, L.P., based in Fort Worth, Texas.

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