BEAUTY CARE

New Disney Villains beauty collection available exclusively at Walgreens

BY Antoinette Alexander

GLENDALE, Calif. — Beauty mavens can be wickedly beautiful this Halloween with the new Disney Villains collection now available at Walgreens stores nationwide.

The collection embodies beloved characteristics of the Disney villains: Cruella De Vil, Evil Queen, Maleficent and Ursula. From beauty look books, nail polish and nail art to hair accessories, eyelashes and cosmetic bags, the collection will help beauty mavens create effortless looks for any time of day.

To celebrate the launch of the Disney Villains collection, Walgreens will host beauty makeover events in three major cities:

  • New York on Oct. 18, 11 a.m. to 3 p.m. at 1471 Broadway
  • Chicago on Oct. 22, 3 p.m. to 7 p.m. at 151 N. State St.
  • Los Angeles on Oct. 25, 3 p.m. to 7 p.m. at 1501 Vine St.

Each e.l.f Cosmetics Disney Villains Look Book ($9.99) features one eyelid primer, six eye shadows, one brightening eyeliner, one liquid liner, one mascara, one lip color and one eye shadow brush.

The Cruella De Vil look book embraces the wretched heiress’ style with a neutral palette of eye shadow shades including Maniac, Puppy Love, Fur, Cruelty, Eccentric and Stolen.

To add a touch of bold and bright shades, the Ursula look book provides a vibrant palette of colors, including Coral, Sea Witch, Shell, Kiss the Girl, Triton and Bewitched.

For the fairest look of all, the Evil Queen look book eye shadow shades include Huntsman, Jealousy, Majesty, Witch, Vanity and Dark Magic. Makeup lovers can also cast a spell using the smoky-toned shades from the Maleficent look book, including Flora, Fauna, Spell, Deep Sleep, Thorns and Raven Black.

Wicked Lashes
Complete an eye makeover with the Disney Villains collection of Ardell lashes ($7.99). Each set comes with three lash styles, lash adhesive and step-by-step tutorials.

Mischievous Manicures
Top off a sinister look by using e.l.f cosmetics Disney Villains 12-piece nail polish cube ($9.99) or Kiss Pro Nail Art Kits. The 12-piece nail cube features four polish trios, including Cruella De Vil: Nude, Smokin Hot and Smoky Brown; Evil Queen: Pot of Gold, Cranberry and Thunderstorm; Maleficent: Bubble Gum Pink, Mod Mauve and Gina Girl; and Ursula: Coral Dream, Mint Cream and Sea Escape.

For a custom-designed manicure, the Kiss Pro Nail Art ($9.99) offers jewels and decorative stickers to create a one-of-a-kind look.

Beauty Bags
Soho Beauty cosmetic bags ($10) put a modern twist on Disney’s divas. The collection includes a “weekender” bag, a round train case, a clutch and a two-piece clutch set perfect to store beauty essentials.

Hot Hair Accessories
Complete a villainous look by incorporating charmed ponytailers ($7.99): Cruella De Vil-themed spotted prints add fashionable flare; Maleficent-themed charms are a great look for fall; seductive reds and marvelous metallics channel the Evil Queen; and Ursula’s passionate colors can glamorize any outfit.

 

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Nest Fragrances launches collection at Sephora

BY Antoinette Alexander

NEW YORK — Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora.

The collection of five fragrances will be available for purchase starting this week in 160 Sephora stores across the United States and on Sephora.com. Based on the original Nest Fine Fragrances Collection that debuted in the fall of 2012, which was inspired by the botanical artworks of 18th Century British artist Mary Delany, the new collection was designed and developed exclusively for Sephora.

 “We are so thrilled that Sephora asked us to develop a Fine Fragrances collection tailored exclusively for their client, and we are very pleased with the final result,” said Laura Slatkin, Founder and CEO of Nest Fragrances. “We have worked extremely hard over the past year to perfect this remarkable collection of exquisitely designed fine fragrances, and we are tremendously excited to now share it with Sephora’s vast community of discerning beauty clients.”

“Fragrance is a beautiful and very personal exploration, of which Laura and her team has worked extensively to deliver a gorgeous fragrance experience for our clients,” said Margarita Arriagada, chief merchant for Sephora. “We are delighted to welcome this wonderful collection of Nest Fine Fragrances to our scent family.”

With Delany’s extensive library of botanical artworks serving as her inspiration, Slatkin worked with longtime collaborator Alexander Solodukho, a Russian-born artist, to perfect the original botanical artwork that adorns the Nest Fine Fragrances Collection’s packaging. Nest Fine Fragrances is a collection featuring three existing fragrances, Amazon Lily, Midnight Fleur and Passiflora, and two new Sephora-exclusive fragrances, Dahlia & Vines and White Sandalwood.

Each fragrance is available for purchase in a specially designed 1.7 Eau De Parfum Spray flacon for $65, and an Eau De Parfum Roller Ball for $25. All five Eau De Parfums are also available for purchase together in a coffret set that retails for $38, with each fragrance contained in a mini flacon, and a hand cream set, which also retails for $38.

 

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Mustela launches first digital ad campaign, reformulates products

BY Antoinette Alexander

NEW YORK — Mustela, a baby skin care and stretch marks brand, has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range.

 “In developing this campaign, we had two goals — reach moms where they are and speak to the needs of the American consumer,” stated Judy Carlo, managing director of Mustela. “Knowing the amount of time moms spend online and their thirst for information, we decided to launch this campaign as a purely digital endeavor, with the necessary balance of emotional cues and scientific information.”

The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting,” the company stated. The campaign showcases this research as an advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.” This reformulation also aims to demonstrate the brand’s commitment to creating products that are safe and effective, with a new standard of formulas that are made with an average of 92% ingredients of natural origin.

The immediate media plan for the campaign consists of banner ads, page takeovers, blogs and social media support on parenting and family sites. There are also plans to expand the campaign at the end of 2013 and beyond.

Mustela researchers analyzed babies’ skin starting from the first days of life, with a focus on not only the surface of the skin, but also within the epidermis. Using new, non-invasive in vivo technologies, Mustela was able to go beyond the traditional measurements of pH and hydration to study the changes in the skin barrier over time.

Findings indicated that at birth, skin contains a rich reserve of stem cells that contribute to maintaining skin’s overall balance. However, until the cutaneous barrier is fully formed (around 2 years of age), these cells remain extremely vulnerable and are easily compromised because of such daily stresses as air pollution, temperature variations and UV exposure.

With this knowledge, Mustela researchers set out to find a solution to provide parents with a new generation of formulas to protect skin at the earliest stages of life. The result: avocado perseose, a sugar capable of both supporting the development of the barrier function and protecting cells from day-to-day stresses. In-vitro testing conducted at the Expanscience Labs found that the presence of Avocado Perseose helped to preserve 80% of stem cell markers from one of the most aggressive external stressors, UV rays, the company stated.

Now, reformulated with avocado perseose, Mustela Bébé is a complete line of bath time, skin care, well being, diaper change and cleansing products for babies.
 

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