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New Diet Coke campaign invites consumers to explore the good life

BY Ryan Chavis

ATLANTA — To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 
 
“Millions of people enjoy Diet Coke for one simple reason — the taste. The unique, delicious taste has always been what sets Diet Coke apart and incites passion in our fans,” said Andrew McMillin, VP Coca-Cola Brands, North America. “Through the ‘Get A Taste’ campaign, we’re reminding fans why they fell in love with Diet Coke the first time, and we’re inviting everyone to experience the magic behind the taste of Diet Coke.”
 
The first installment in the campaign, titled "Economy Class,"  will debut on Sept. 24 during the season premiere of "Nashville." A second spot will air in early October. The “Get A Taste” campaign was developed by Droga5 New York. 
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TruMoo debuts Halloween-inspired beverage

BY Ryan Chavis

DALLAS — TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. Inspired by an orange frozen pop with vanilla ice cream, the low-fat milk is made with no artificial growth hormones or high fructose corn syrup. 
 
"At Dean Foods, we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season," said Greg Schwarz, VP of marketing, Dean Foods. "TruMoo Orange Scream is the perfect drink you definitely won't have to trick your kids into drinking."
 
TruMoo Orange Scream can be found in the dairy section at grocery stores beginning now and throughout the month of October. To support the launch of the limited-edition milk, the brand is inviting fans to partcipates in TruMoo's Halloween promotions, which includes a Facebook contest and a vacation sweepstakes. 
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Dole serves up garden freshness with new soup line

BY Ryan Chavis

WESTLAKE VILLAGE, Calif. — Dole, a distributor and marketer of fruit products as well as healthy snacks, introduced a line of packaged, ready-to-serve soups that are inspired by straight-from-the-garden flavors. Dole Garden Soup is low-fat, free of preservatives and is available in five varieties: Roasted Garlic Tomato Basil, Tomato Vegetable, Carrot Ginger, Southwestern Black Bean and Corn and Sweet Corn.
 
"Consumers told us they wanted the garden-fresh flavor of home-made vegetable soups, with the ease and convenience of a ready-made product. Drawing on Dole's rich heritage in growing vegetables, Dole Garden Soup delivers in a way nobody else can. We are thrilled to provide these delicious, healthy soups that showcase the flavors of the best vegetables nature has to offer," said Brad Bartlett, president of Dole Packaged Foods.
 
A 26-oz. carton of Dole Garden Soup is available at grocery stores for a suggested retail price of $3.49. In celebration of the new product launch, Dole launched the Dole "Souper Gardener" contest to find the country's best gardener. Actress and author Ali Larter will serve as the judge of the contest.
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