BEAUTY CARE

New Degree Women Fine Fragrance Collection provides luxury at a great price

BY Allison Cerra

CHICAGO While it’s been well-documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new fragrance line has launched to help women find ways to enjoy luxury without breaking the bank.

New Degree Women Fine Fragrance Collection, which features a line of body mists and matching anti-perspirants, combining long-lasting, sophisticated scents with 24-hour wetness and odor protection, and providing everyday luxury for women on the move.

To help women find ways to have it all, the new Degree Women Fine Fragrance Collection is partnering with actress and fashion guru Lindsay Price, star of NBC’s “Lipstick Jungle.”

Price is passionate about showing women how to be smart shoppers and spenders, and will share how they can indulge in those must-haves that keep them looking and feeling good without breaking the bank.

“I’ve learned that knowing when to save and when to splurge is key to savoring everyday luxuries,” Price said. “It’s important to realize how to adjust — not abandon — indulgences, by looking for smarter ways to spend and treat ourselves.”

Degree Women Fine Fragrance Collection is available in three extraordinary scents: Delicious Bliss, Sexy Intrigue and Classic Romance. In fragrance sniff tests, more women preferred the Collection over a top-selling fine fragrance, based on a sample of 100 participants.

To celebrate the launch of the collection, Degree Women will make an in-kind donation to Dress for Success, an international non-profit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life. The donation will help promote economic independence and make a lasting impact on women nationwide.

Degree Women Fine Fragrance Collection, featuring anti-perspirants and matching body mists, are available in the deodorant aisle at mass market retailers nationwide for an average retail price of $3.99 for deodorant (3 fl. oz.) and $3.99 for body mists (2.6 oz.). For more information and tips for finding everyday luxury for less, visit www.DegreeWomen.com.

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Beautology Brands adds Salon Selectives to its portfolio

BY Antoinette Alexander

CHICAGO Beautology Brands Co., a hair care marketer and distributor of the Charles Worthington London, Chemistry Salon Labs and Daisy Fuentes Style Pro brand, has added the Salon Selectives hair care brand to its portfolio.

“This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well known brands in the history of hair care,” stated Stuart Straus, president and CEO of Beautology Brands. “Our research shows that Salon Selectives still has over 80% awareness among consumers.”

Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured pink packaging and a much-loved green apple fragrance.

It was the fist salon-inspired and salon quality brand sold in the mass market. At its peak, the brand had a 6.5% market share and annual sales of $275 million.

According to Straus, the company will reintroduce the brand in the salon value segment of food, drug and mass. It will leverage the Salon Selectives’ brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and fragrance. It will also revisit the brand’s “Just stepped out of the salon” jingle.

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Veet launches new campaign to celebrate new product

BY Antoinette Alexander

PARSIPPANY, N.Y. Reckitt Benckiser’s Veet brand of depilatory products has launched a new campaign to celebrate its new Spray On Hair Removal Cream and to familiarize women with its entire line of hair removal products.

The “Spray on Your Summer Smooth” campaign invites women to submit photos of their legs and explain why they are their best assets. The grand prize winner will be selected by Veet from the top five highest scoring finalists from round two. The winner will receive a trip for two to the Caribbean paradise of Barbados and a year’s supply of Veet products.

Powered by social media marketing solution Brickfish, the campaign enables consumers to create personalized brand-focused user-generated content and virally share their entries with their social networks via widgets, blogs, IM, e-mail and more. Campaign participants have the ability to interact with the Veet brand campaign by creating, reviewing, sharing and voting upon brand-relevant content.

Round one of the campaign ends June 10. Round two will begin on or around July 1 and will end or about July 29. For more information, visit www.veet.us/legs.

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