New Cosmetic Promotions sampling program to tap ethnic buying power
WINTER PARK, Fla. — Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.
Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.
Over the next five years, Hispanics will account for 60% of U.S. population growth, and the number of Latino households earning more than $50,000 will double. Hispanics also are boosting the youth population; according to census data, more than 60% of all U.S. Hispanics are under the age of 35 years. With the largely Caucasian baby boomer generation poised to retire, the young Latino workforce takes on added importance. Therefore, it’s more important than ever to target-market to these demographics, according to Cosmetic Promotions.
Cosmetic Promotions has found that offering free samples at community and cultural events is a great way to improve sales and “bounce” consumers back to certain stores in their area, the company stated. Some 89% of all first-time purchases are the result of a trial.
For less than 28 cents per sample, Cosmetic Promotions has stated that it is currently offering manufacturers the opportunity to join in 10 upcoming events (five Hispanic and five African-American) and distribute up to 20,000 samples. Samples are collated into themed bags and distributed person to person at such events as the 21st Annual Capital Jazz Festival in Maryland, the Odunde African American Festival in Philadelphia, the San Juan Bautista Hispanic Heritage Parade and Festival in Camden, N.J., and the National Puerto Rican Day Parade in New York City. In addition to the direct sampling, manufacturers’ logos will be seen by more than 1 million people at these events.
Hamacher Resource Group sponsors independent pharmacy workshop for HBW manufacturers
WAUKESHA, Wis. — Manufacturers of health, beauty and wellness products can learn how to grow their sales at a one-day workshop offered by Hamacher Resource Group, the company said Wednesday.
Hamacher announced that it would offer the workshop, How to Grow Sales Within Independent Pharmacy, at its Waukesha, Wis., headquarters on May 9, lead by VP and owners group member Dave Wendland.
"Our deep experience with independent pharmacies and objective viewpoint in the HBW space allows us to offer a unique view into the channel," Wendland said. "Any HBW brand that is unfamiliar with independents should attend to learn inside information that will save them significant time, money and resources."
The workshop will include information from HRG’s recent research report, Independent Pharmacy: Who, What and Why? which received sponsorship from the Healthcare Distribution Management Association and includes information collected from independent pharmacists and independent pharmacy shoppers, as well as sales data.
More information about the workshop is available here.
The 15th Annual L’Oréal-Unesco recognizes women in science
NEW YORK — The L’Oréal-Unesco For Women in Science program awarded five women scientists from around the world with the 2013 L’Oréal-Unesco Awards in the Physical Sciences.
The award ceremony took place on March 28 at Sorbonne University in Paris, France. Professor Deborah S. Jin, Fellow of JILA, a joint institute of the National Institute of Standards & Technology and the University of Colorado, NIST Fellow and physicist Professor Adjoint Physics Department, University of Colorado, was named the 2013 Laureate for North America, for her work in ultracold gases of fermions.
Since its inception, L’Oréal-Unesco For Women in Science has honored 77 Laureates, including two who subsequently were awarded the Nobel Prize, professor Elizabeth Blackburn and professor Ada Yonath. The program also has supported more than 1,652 fellows who have made contributions in every field of scientific research. By the end of 2013, a total of 1,729 women scientists from more than100 countries will have benefited from the program.
An international network of nearly 1,000 scientists nominates the candidates for each year’s awards. The five Laureates are then selected by an independent, international jury presided by professor Ahmed Zewail, Nobel Prize in chemistry 1999. Each Laureate receives $100,000 in recognition of her contribution to the advancement of science.
Jean-Paul Agon, chairman and CEO of L’Oréal, stated, "This program was born of a convergence between the crucial role of science at L’Oréal and the pressing need to increase the number of women holding key research posts around the world. By supporting eminent women researchers on all continents, the program is contributing to changing mindsets and fighting prejudice."