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New children’s daily use hair care line focuses on lice prevention

BY Antoinette Alexander

EAST MEADOW, N.Y. — Innovative Products has announced the launch of Gotcha Covered, a line of children’s daily use hair care products for head lice prevention.

Gotcha Covered offers a shampoo, conditioner, styling gel and leave-in detangler, as well as a surface spray, that parents can use on their children’s scalp and items they frequently touch and share before they ever get head lice.

“Head lice are a growing problem for children of all ages and economic classes that need attention from diligent mothers and fathers,” stated company spokeswoman Jane Marks. “What used to be thought of as something only effecting school-age children 3 years to 12 years old is now growing to include teenagers because of selfies and other activities putting children closely together.”

Gotcha Covered, created primarily for children, is mild enough for daily use. The company stated that it is pediatrician-approved, lab-tested for efficacy and parben/sulfate free. The suggested retail price is $9.99.

 

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SnoozeShade nabs Cribsie Award

BY Ryan Chavis

SANTA MARIA, Calif. — Prince Lionheart announced that SnoozeShade, one of the newest additions to its line of products, is the recipient of the 2014 Cribsie "New Arrival" Award. The Cribsie Awards recognize the best products, services and websites for babies.

The SnoozeShade provides babies and young children with a restful environment when they’re away from home or during the bright summer months. SnoozeShade, available for strollers and car seats, allow babies to rest while blocking out sun rays, inclement weather and pests.

 

SnoozeShade was a huge success in the United Kingdom before enjoying similar popularity here in the United States, the company said. SnoozeShade for strollers is available for $60 and fits all three- to -four wheeled single strollers and joggers. SnoozeShade for car seats comes with a price of $40 and is designed for all infant car seats with a rigid carry handle.

When the SnoozeShade isn’t in use, it folds into a size that fits into a purse or diaper bag. A storage bag is included. Consumers can visit Prince Lionheart’s website for ordering information.

 

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Sanofi creates chief patient officer position

BY Michael Johnsen

PARIS — Sanofi on Monday named Anne Beal to the newly created position of chief patient officer. 

"The appointment of a chief patient officer at Sanofi, the first for a top 10 biopharmaceutical company, shows our commitment to go further in meeting the needs of patients," stated Pascale Witz, EVP global divisions and strategic development at Sanofi. "Interactions with patients are a source of strength for the company, and Dr. Beal’s appointment will help ensure the patient perspective advances our approach to meeting the unmet needs of patients."

Beal’s responsibility will be to further elevate the perspective of the patient within Sanofi so the company’s future healthcare offerings can better incorporate the priorities and needs of patients and caregivers in a variety of Sanofi activities, ranging from early stage R&D through to onmarket availability of novel healthcare solutions.

Beal is a pediatrician and public health specialist. She joins Sanofi from the Patient Centered Outcomes Research Institute, an institute focused on patient-centered outcomes research. As PCORI’s deputy executive director, and its first chief officer for engagement, she was charged with ensuring that the voices and priorities of patients and other stakeholders were reflected in the Institute’s research portfolio. 

Prior to her tenure with PCORI, Beal was president of the Aetna Foundation, an independent charitable and philanthropic arm of Aetna. As president, she led the Foundation’s work on improving health care in the United States, particularly for vulnerable patient groups. 

Beal holds a B.A. from Brown University, an M.D. from Cornell University Medical College and an M.P.H. from Columbia University.

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