New ‘Cheeteau’ fragrance by Chester Cheetah to launch for spring
PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.
And yes, it does smell like the cheesy snack.
"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah. "So this spring, I’ve decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."
Available beginning April 1 for a limited time, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the snack.
To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. According to the company, the campaign leverages Chester’s presence as an iconic pop culture personality to spread the word of the fragrance.
Walgreens’ ‘Less Hassle, More Time’ campaign wins Gold ARF David Ogilvy Award
NEW YORK — Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.
GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.
The Ogilvy Awards were presented at the Marriot Marquis in New York as part of the annual ARF Re:Think conference.
Line developed by plastic surgeon battles thinning hair
LOUISVILLE, Ky. — Renessence LLC has announced the launch of the Renessence Hair Renewal System, a plastic surgeon-formulated line that employs stem cell technology to battle hair loss.
A three-step shampoo/conditioner/serum treatment, Renessence is formulated with a blend of proprietary renewal peptides that promise to stimulate hair follicle stem cells for new hair growth in as little as two months, according to the company.
Residing in an all-new cosmetic category the company has named "hair renewal," Renessence is for men and women of all ages with varying stages of thinning hair and also acts as a hair loss preventative.
Founder Gregory Bays Brown, a plastic surgeon and scientist, created Renessence. Twenty years ago, Brown created a plastic surgeon-formulated skin care product that merged biotechnology with beauty. As with Brown’s skin care line, biotechnology is the foundation of Renessence, a distinction that the company says sets it apart from other existing hair loss products on the market.
The face of the brand is celebrity stylist Jordan Blackmore, who holds the issue of hair loss extremely close as his own personal history with it has played a significant role in his styling approach. A protege of hair guru Oribe, Blackmore owns Three Squares Studio in New York City, and his roster of celebrity clients includes Nascar’s Jeff Gordon, fashion designer Marc Jacobs and actress/singer Selena Gomez.