BEAUTY CARE

New Cetaphil shower and bath oil debuts at CVS

BY Gina Acosta

FORT WORTH, Texas — Galderma is bringing a new product to the personal cleansing aisle that aims to offer an innovative in-shower alternative to body wash and soap.

The company's popular Cetaphil line has launched a new Cetaphil Skin Soothing Shower and Bath Oil, and it is available exclusively at CVS.

According to Galderma, the latest addition to the Cetaphil skin care product portfolio conveniently fits into women and men’s natural routines, offering an in-shower oil alternative to condition the body for softer, smoother skin.

The formula, which contains Pro-Vitamin B5 and Vitamin E, activates with the application of water to produce a creamy lather and can be applied liberally to wet skin for intense in-shower moisturization. 

The product’s clean-rinse formula is fragrance- and paraben-free, as well as non-irritating, making it suitable for sensitive skin and gentle enough for everyday use.

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Sensodyne launches True White with 2-city pop-up

BY David Salazar

NEW YORK — As part of the launch of its new True White product, Sensodyne is touring two U.S. cities to spread the word about the sensitivity relief and whitening toothpaste via its True White Sensitivity Suite. 

The Sensitivity Suite features on-site consultations with dental hygienists, samples of Sensodyne True White, product demonstrations, giveaways and information about the science behind the new product. 
 
The Sensitivity Suite completed its New York City residency on April 29 in Flatiron Plaza and will open on May 9 in Miami’s The Falls at 8888 SW 136th Street.
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Prestige at-home hair color line launches at Ulta

BY Gina Acosta

NEW YORK — A new brand is looking to revolutionize the at-home hair color category.

DpHUE announced it has launched a salon-quality line of at-home hair color and hair care products at more than 850 Ulta Beauty stores nationwode.

DpHUE was founded in 2011 by Donna Pohlad on the premise that current options for at-home hair color were not meeting the needs of today's busy consumer.

"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon.  I knew there were countless women out there sharing my frustration and needed another option, one that would bridge the gap between salon quality products and those available in the mass market," says Donna Pohlad, CEO and founder of DpHUE.

After seeing a void in the market, Pohlad says she partnered with top experts in the industry to formulate a new concept to achieving custom, prestige hair color and care. DpHUE's permanent at-home hair color and care products are revolutionizing the concept of personalization by delivering solutions that enable customers to achieve the high-quality results at their convenience.

"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," said Julie Tomasi, Ulta Beauty senior vice president of merchandising.  "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want.  DpHUE's collection of salon quality hair care products is a welcomed addition and offers solutions to deliver high-performance results."

DpHUE's core collection of products including the following will also be available in Ulta Beauty stores nationwide and on Ulta.com:

  • 2 Application Root Touch-Up Kit ($30)
  • GLOSS+ ($30)
  • Argan Oil Therapy ($35)
  • Color Care Shampoo ($24)
  • Color Care Conditioner ($24)
  • Cool Blonde Shampoo ($24)
  • Cool Blonde Conditioner ($24)
  • Hydrate Shampoo ($24)
  • Hydrate Conditioner ($24)
  • Hydrate Hair Masque Therapy ($26)
  • Renew Shampoo ($24)
  • Renew Conditioner ($24)
  • Renew Hair Masque ($26).

 

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