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New campaign seeks to teach consumers about foodborne illnesses

BY Allison Cerra

WASHINGTON — A new multimedia public service campaign that is designed to help families prevent food poisoning in the home has made its debut.

The Food Safe Families campaign — created pro bono by ad agency JWT New York on behalf of the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the Food and Drug Administration and the Centers for Disease Control and Prevention — aims to raise awareness about the risks of foodborne illnesses (food poisoning) and educate consumers to take specific actions to reduce their personal risk. The Ad Council is distributing the new public service announcements to more than 33,000 media outlets nationwide.

The campaign offers the following tips:

  • Clean: Clean kitchen surfaces, utensils and hands with soap and water while preparing food;

  • Separate: Separate raw meats from other foods by using different cutting boards;

  • Cook: Cook foods to the right temperature by using a food thermometer; and

  • Chill: Chill raw and prepared foods promptly.

According to the Centers for Disease Control and Prevention, approximately 1-in-6 Americans (48 million people) suffer from foodborne illnesses each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths.

For more information, visit FoodSafety.gov.

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Bloom goes mobile

BY Allison Cerra

SALISBURY, N.C. — Supermarket banner Bloom is letting customers access weekly specials, search recipes, manage shopping lists and find the nearest location, all from the palms of their hands.

Bloom said that its free mobile application, which can be downloaded and accessed on iPhone, iPad and iPod devices, is designed to enhance the Bloom shopping experience. The app was developed in partnership with Mercatus Technologies.

"At Bloom, we look for opportunities to leverage technology to enhance our guests’ shopping experience," Bloom VP Tammy DeBoer said. "This new mobile application, from Mercatus, is user-friendly and makes it easy for our shoppers to connect with us and plan family meals."

Click here to download the app from the iTunes library.

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‘Jurassic Park’ to make Blu-ray debut in trilogy set

BY Allison Cerra

UNIVERSAL CITY, Calif. — This fall, an acclaimed film trilogy is making its Blu-ray debut.

The cinematic franchise "Jurassic Park," which includes the namesake film along with "The Lost World: Jurassic Park" and "Jurassic Park III," will be available Oct. 25 in a limited-edition Blu-ray set.

The three-movie set also features hours of bonus features, including an all-new, six-part documentary and digital copies of all three films that can be viewed on an array of electronic and portable devices anytime, anywhere. The trilogy also will be available in a DVD format.

"From the moment T-Rex first towered over worldwide movie audiences, the ‘Jurassic Park’ trilogy has electrified fans with its heart-pounding action and awe-inspiring technological innovations," said Universal Studios Home Entertainment president Craig Kornblau. "With this newly remastered and digitally restored edition, we continue the franchise’s legacy by delivering to home viewers spectacular picture and sound that keep the films as fresh and visceral now as they were when audiences first experienced them."

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