BEAUTY CARE

New Burt’s Bees products to hit Target shelves

BY Antoinette Alexander

NEW YORK Burt’s Bees is launching several new products at Target stores in July.

There’s the new Burt’s Bees cranberry and pomegranate sugar scrub, which will retail for $12.99. This 100% natural body scrub exfoliates to reveal silky, ­soft skin. Natural sugar crystals polish away dead skin cells, while a blend of cranberry seed and pomegranate oil, infused with vitamins and essential fatty acids, nourishes skin. Shea butter, olive oil and soybean oil provide a triple moisturizer effect.

New to the lip care category is Burt’s Bees nourishing lip balm with mango butter ($3).The 100% natural lip balm is specially formulated with mango butter to soothe, moisturize and protect to reveal smooth, healthy lips. To also nourish lips is the new Burt’s Bees rejuvenating lip balm with acai berry ($3). This 100% natural lip balm is made with the superfruit acai berry to provide free radical-fighting antioxidants and vitamins A, C, D and E, as well as omega oils.

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Advanced Beauty Systems sponsors Iron Girl event series

BY Antoinette Alexander

DALLAS Advanced Beauty Systems has announced that it is a presenting sponsor of the Aflac Iron Girl national women’s event series for its Bodycology and Dr. Teal’s brands.

“Our company is like-minded to the mission of Iron Girl, we too embrace the importance of empowering women to live a healthy lifestyle. This event series brings women of all ages together, and the spotlight on women athletes represents an additional target demographic for our brands,” stated Chris McClain, president of Advanced Beauty Systems.

Launched in 2004 with just two events, the Iron Girl brand has grown to include 12 events nationwide, varying in distance from 5K to duathlon and triathlon. Iron Girl’s mission is to empower women toward a healthy lifestyle. The nationwide events kicked off in April in Clearwater, Fla., and will wrap up on Nov. 14 in Tempe, Ariz.

In addition to the event sponsorship, Advanced Beauty Systems will be providing free samples of Bodycology body mists, Dr. Teal’s foot soak, backpacks and tank tops to all race participants and Expo attendees at each of the 12 races. In addition, the top finisher in each event bracket will receive a year’s supply of Dr. Teal’s peppermint foot soak, along with a soaking basin.

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Colgate-Palmolive partners with HDA to encourage good oral health

BY Antoinette Alexander

NEW YORK Colgate-Palmolive has teamed up with the Hispanic Dental Association to celebrate the launch of Colgate’s Oral Health Month.

From now through June 30, this annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care. In partnership with the HDA, this campaign will target the Hispanic community through bilingual oral health education materials and activities.

The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral healthcare demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States, according to a recent report by the U.S. Surgeon General.

“Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education,” stated Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive. “With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community.”

During Oral Health Month, Colgate’s flagship program “Bright Smiles, Bright Futures” will travel throughout the United States to provide free oral health education and dental screenings to children via mobile dental vans.

On a larger level, families across the country will be encouraged to participate in Oral Health Month by going online with their loved ones to take the “Colgate Family Promise,” which empowers families across the United States to make a commitment to live healthier lives together. By visiting Colgate.com/OHM, families can make the “Colgate Family Promise” by promising online to practice proper oral care habits together. For every promise submitted online, Colgate-Palmolive will donate one Colgate toothbrush and one tube of Colgate toothpaste to a family in need.

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