New Burt’s Bees products to hit Target shelves
NEW YORK Burt’s Bees is launching several new products at Target stores in July.
There’s the new Burt’s Bees cranberry and pomegranate sugar scrub, which will retail for $12.99. This 100% natural body scrub exfoliates to reveal silky, soft skin. Natural sugar crystals polish away dead skin cells, while a blend of cranberry seed and pomegranate oil, infused with vitamins and essential fatty acids, nourishes skin. Shea butter, olive oil and soybean oil provide a triple moisturizer effect.
New to the lip care category is Burt’s Bees nourishing lip balm with mango butter ($3).The 100% natural lip balm is specially formulated with mango butter to soothe, moisturize and protect to reveal smooth, healthy lips. To also nourish lips is the new Burt’s Bees rejuvenating lip balm with acai berry ($3). This 100% natural lip balm is made with the superfruit acai berry to provide free radical-fighting antioxidants and vitamins A, C, D and E, as well as omega oils.
Jason sun care products recognized in EWG’s sunscreen guide
MELVILLE, N.Y. The Hain Celestial Group has announced that its Jason brand of natural personal care products has been recognized in the Fourth Annual Sunscreen Guide by the Environmental Working Group.
The EWG reviewed 500 beach and sport sunscreens and named three Jason products to its top 30 list. The Jason Sunbrellas mineral-based physical sun block SPF 30, chemical-free sun block SPF 30 and Jason Earth’s Best sunblock mineral-based SPF 30 were all recommended with a favorable overall score of 2.
The EWG provides ratings on a total of more than 1,400 SPF products, including sunscreens, lip balms, color cosmetics and moisturizers. Products are rated on overall safety and efficacy in sun protection based on five different factors, including health hazards of the listed ingredients, UVA protection, UVB protection and the balance of the UVA/UVB protection and stability. The EWG’s stability rating is based on the EWG’ own in-house database, compiled from published findings in industry and peer-reviewed stability studies.
Maybelline New York debuting new mascara
NEW YORK Maybelline New York is launching its new Falsies by Volum’ Express mascara at retail in July.
According to the manufacturer, the secret of the Falsies mascara is in the exclusive, spoon-shaped brush with its flexor stem wand designed to sit perfectly along the lash line, cupping and fanning out the lashes. The ideal amount of product, a pro-keratin fiber-enriched formula, is deposited and swept through lashes from corner to corner in one sweep. Lashes instantly will appear super-sized with full density and no visible gaps from any angle.
“Maybelline New York is making it easier for women everywhere to get the fullest, boldest, most dramatic lashes possible — from a tube,” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier. “Bold, dramatic lashes — once achieved only with the help of professional makeup artists or talented consumers — can now be attained with the stroke of the wand.”
Falsies mascara will be available in three washable and two waterproof shades. The washable shades are blackest black, very black and brownish black. The waterproof shades are very black and brownish black. The suggested retail price is $7.77.