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New Budweiser campaign targets under-30 crowd

BY Allison Cerra

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch’s new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.

Budweiser made its debut in 1876.

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Clorox to sell auto care businesses

BY Allison Cerra

OAKLAND, Calif. Clorox is looking to sell its global auto care businesses, which include such brands as Armor All and STP, in an all-cash transaction valued at approximately $780 million.

The business will be sold to an affiliate of Avista Capital Partners, Clorox said. The transaction  — in which the buyer will acquire the worldwide rights to distribute the market-leading Armor All and STP brands, as well as two auto care manufacturing facilities — is expected to close by the end of this calendar year.

"We believe this transaction is in the best interest of shareholders as we seek to reshape our portfolio," said Clorox chairman and CEO Don Knauss. "As we have acknowledged in the past, our auto care business does not align as strongly with our strategy to focus on key consumer megatrends, such as health and wellness and sustainability. The auto care brands hold leading market-share positions, and we’re pleased to have identified a new growth-oriented owner who will continue to work with the talented auto care team to build on this strong foundation."

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Bounce Dryer Bar wins over Better Homes and Gardens readers

BY Allison Cerra

CINCINNATI One year after making its retail debut, the Bounce Dryer Bar is getting recognition from Better Homes and Gardens as a way to simplify life.

In a recent poll conducted among its Reader Panel members — comprised of 39,000 members — Better Homes and Gardens revealed that Bounce Dryer Bar users are satisfied with the product’s quality and convenience.

"We understand that Better Homes and Gardens readers are busy consumers who need fabric care products that make life easier and less stressful," said Mary Pochobradsky, Bounce marketing director. "We created the Bounce Dryer Bar with hopes of making the laundry process simpler for these women. And now, with the product being on the market for just over a year, we are proud that the feedback shows that we have succeeded in simplifying the lives of Better Homes and Gardens panelists."

The Bounce Dryer Bar is available in outdoor fresh and linen fresh scents nationwide for the suggested retail price of $4.49 for the two-month bar and $7.79 for the four-month bar.

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