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New Budweiser campaign targets under-30 crowd

BY Allison Cerra

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch’s new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.

Budweiser made its debut in 1876.

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Bounce Dryer Bar wins over Better Homes and Gardens readers

BY Allison Cerra

CINCINNATI One year after making its retail debut, the Bounce Dryer Bar is getting recognition from Better Homes and Gardens as a way to simplify life.

In a recent poll conducted among its Reader Panel members — comprised of 39,000 members — Better Homes and Gardens revealed that Bounce Dryer Bar users are satisfied with the product’s quality and convenience.

"We understand that Better Homes and Gardens readers are busy consumers who need fabric care products that make life easier and less stressful," said Mary Pochobradsky, Bounce marketing director. "We created the Bounce Dryer Bar with hopes of making the laundry process simpler for these women. And now, with the product being on the market for just over a year, we are proud that the feedback shows that we have succeeded in simplifying the lives of Better Homes and Gardens panelists."

The Bounce Dryer Bar is available in outdoor fresh and linen fresh scents nationwide for the suggested retail price of $4.49 for the two-month bar and $7.79 for the four-month bar.

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Coke Zero turns five

BY Allison Cerra

ATLANTA Coca-Cola’s Coke Zero continues to thrive in the beverage sector as it celebrates its fifth year on the market this month.

Coke Zero was created in 2005 to meet consumer demand for real Coke taste with zero calories — joining Coca-Cola and Diet Coke to form a perfect trio of brands offering a choice to anyone seeking great cola taste. Coke Zero is poised to break into the top 10 most popular U.S. sparkling beverages, Coca-Cola said.

“Introducing a new product, especially one carrying the name of one of the world’s most recognizable and loved brands, is both exciting and challenging,” said Katie Bayne, president and general nanager of sparkling beverages for Coca-Cola North America. “Coke Zero has proven to be an innovation that continues to grow five years after its launch. The brand is successful because it filled a need for an underserved consumer — young adults, especially males, who were looking for great Coca-Cola taste with zero calories. In a world where new products rise and fall all the time, great taste, relevant marketing, strong distribution and loyal consumers have helped Coke Zero to thrive.”

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