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New brand debuts sustainably-caught, premium tuna line

BY Gina Acosta

MIRA LOMA, Calif. — There's a new brand in the tuna aisle, and this one offers simple ingredients and sustainably-caught fish.

Blue Harbor Fish Co. says its new seafood line contains wild Albacore tuna, water, a touch of sea salt, and no preservatives to bring back the essential fresh flavor of tuna. The brand's pouches and cans feature the internationally recognized Marine Stewardship Council "MSC" blue label so shoppers have independent third party verification of Blue Harbor Fish Co.'s commitment to certified sustainable seafood.

"The MSC is proud to partner with Blue Harbor Fish Co. to help achieve our vision of oceans teeming with life for future generations," said Brian Perkins, MSC regional director for the Americas. "The blue MSC label on this product means that it can be traced right back to a certified sustainable wild source and that it was caught responsibly with minimal impact on the environment."

Blue Harbor Fish Co. tuna is caught using long-line fishing methods and tracking systems to help ensure the traceability of the catch all the way back to the boat. The tuna is then hand-selected and each pouch or can is packed with only water, or water and sea salt.

Blue Harbor Fish Co. products retail for approximately $2.69 per pouch and $3.49 per can now at retailers nationwide.
 

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Eureka! brings six new organic loaves to the bread aisle

BY Gina Acosta

HORSHAM, Pa. — A California brand is leveraging consumers' growing desires for healthy foods with the national launch of six organic bread varieties.

Eureka! Organic Bread contains no artificial flavors, colors, preservatives or high fructose corn syrup and is USDA Organic and Vegan Certified.

"Historically, organic bread brings to mind the notion of being bland, boring and taste-less – a stigma eureka! Organic Bread is working to change," said Marlene Sidhu, senior brand manager of eureka! Organic Bread. "We believe everyone should be given the opportunity to discover great-tasting organic bread and are excited to continue to grow our fan base nationwide."

All eureka! Organic Bread varieties have been recently Non-GMO Project Verified. The Non-GMO Project is North America's only independent verification for products made according to best practices for GMO avoidance. This announcement comes as another step to help consumers discover great tasting organic bread with high-quality ingredients.

Eureka! Organic Bread varieties include:

• Eureka! Grainiac Organic Bread (27 oz. and 18oz varieties)
• Eureka! Saaa-Wheat Organic Bread (27 oz. and 18oz varieties)
• Eureka! Seeds the Day Organic Bread (27 oz. and 18oz varieties)
• Eureka! Top Seed Organic Bread (18oz variety)
• Eureka! Smoooooth Wheat Organic Bread (18oz variety)
Eureka! Sweet Baby Grains Organic Bread (18oz variety)

"Eureka! Organic Bread offers nutritionally-conscious consumers great-tasting premium organic bread with high-quality ingredients, proving that eating better doesn't have to mean sacrificing taste," said Ashely Koff, R.D. "Not only is eureka! Organic bread delicious and bursting with flavor, but it's a great  nutritious option since it's made with whole grains and contains no artificial flavors colors, preservatives or high fructose corn syrup."

Eureka! Organic Bread is now available at major retailers across the U.S. for the suggested retail price $3.99 to $5.69. 

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More kombucha drinks coming to the refrigerated case

BY Gina Acosta

LAKE SUCCESS, N.Y. — A leader in developing cold-pressed juices and juice drinks for the mass market is launching a new line of certified USDA organic Kombucha Drinks.

BluePrint says its new drinks combine organic cold-pressed juices with fermented tea. 

"Our dedicated BluePrint consumers have been asking for a Kombucha product.  We know they are on-the-go and need solutions to fit their lifestyles," said Alex Galindez, general manager, BluePrint. "When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.'  BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives—organically."

Sales of kombucha jumped nearly five times between 2013 and 2015, to about $600 million a year, according to retail analysts at Markets and Markets.

The new BluePrint line consists of four varieties in 14-fluid ounce bottles:  

• Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
• Miss Tang: Lime, lemon and ginger juice helps to support the immune system. 
• Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
• Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

BluePrint's Kombucha drink line will debut at retailers nationwide in September. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

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