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New Bounty music video hits YouTube

BY Allison Cerra

CINCINNATI Bounty’s second YouTube homepage takeover, featuring a new music video designed to entertain and educate the public about Bounty’s benefits, garnered a cumulative audience of 650,000 in less than two weeks, with 450,000 consumers viewing the video on the first day alone.

Bounty’s newest video, “White Glove,” debuted on YouTube last week, featuring hip-hop legend Joseph “Rev Run” Simmons of Run-DMC as a school principal. Bounty’s first video, “Bring It,” also featured Simmons, and showcased a Bounty paper towel product demonstration set to rap lyrics performed by the “Paper Towel Gang.” The Procter & Gamble brand sought to promote the benefits of using Bounty and prep consumers for the back-to-school season with its Back to School program, which further supports the brand’s commitment to provide children with clean, creative work environments through a $400,000 donation to the HandsOn Network, a star-studded kickoff at Russell Simmon’s Art for Life event supporting RUSH Philanthropic, and a national Facebook contest with a $25,000 grand prize art classroom makeover. .

“We are so excited to debut our second music video from Bounty following the success and popularity of our debut video,” said Dave Lee, Bounty brand manager. “Our idea to host the video in a school setting was to connect with our consumers as they get ready for the back-to-school season. ‘White Glove’ brings to life a Bounty clean in an engaging way and we are thrilled to have the added fun and support of Rev Run.”

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New formulation of Taxotere gets regulatory approval

BY Alaric DeArment

BRIDGEWATER, N.J. The Food and Drug Administration has approved a new formulation of a chemotherapy drug made by Sanofi-Aventis, the French drug maker said Thursday.

The FDA approved a one-vial version of the drug Taxotere (docetaxel) injection concentrate. The drug is expected to become available in clinics and hospitals nationwide this fall in 80-mg and 20-mg dosages, Sanofi said. The drug is used to treat cancers of the breast, prostate, lungs, head and neck and stomach.

“This new formulation underscores the commitment Sanofi-Aventis has made to Taxotere and to healthcare professionals,” Sanofi VP and oncology business unit head Paul Hawthorne said. “We look forward to adding this formulation of Taxotere to the aresenal of oncology products Sanofi-Aventis offers to the cancer community.”

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Wearing the heat off with MiraCool

BY Allison Cerra

NEW YORK OccuNomix International has launched a new line of products to keep consumers cool during the hot days of summer.

The new MiraCool plus cooling bandana allows a cooling sensation to pass to pulse points that are carried throughout the body. MiraCool offers a variety of products — including a neck or collar bandana, headbands, skull caps, hats and cooling vests — that have been designed to meet the lifestyle and occupations of all age groups. All products are reusable, work without freezing or ice and stay hydrated for several days after simply soaking them in cool water for approximately 15 to 30 minutes.

“MiraCool products are a line of water-activated cooling accessories that can be worn at work, play, indoors or out. Although they look fashionable, they serve a very real function of keeping the wearer cool. And in today’s hot climate, staying cool is a priority to avoid heat exhaustion or heat stroke,” said Jennifer McCoy, VP marketing and product development. “With our innovative cooling products, people can feel comfortable, even on the hottest days.”

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