BEAUTY CARE

New Borghese hair care line to hit mass

BY Antoinette Alexander

NEW YORK — Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.

Available at retail as of January, the new line of Italian-inspired products features a range of shampoos, conditioners and styling products. The products are formulated with Borghese’s proprietary Acqua Di Vita complex, the main age-defying ingredient found in many of the company’s products. This complex is found in mineral waters and volcanic mud in the Italian region of Tuscany, and is known for its rejuvenating effects.

The new line of Borghese hair care products includes Venetian volumizing shampoo and conditioner, Modena moisturizing shampoo and conditioner, Salermo silking hair oil, Tuscany thickening cream, Giovanni volumizing hair gel, Siena styling spray, Siena finishing hair spray, Milan volumizing mousse and Capri style-in conditioner. The price point ranges from $13 to $18.

IMC, a licensing and global brand management company, collaborated with Borghese and Primary One Brands in the launch.

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Coppertone Solar Research Center gears up for summer with new sun care lines

BY Antoinette Alexander

MEMPHIS, Tenn. — The Coppertone Solar Research Center has announced the launch of two new product lines: Coppertone Sport Pro Series and Coppertone Wet ‘n Clear.

The new Coppertone Sport Pro Series sunscreens are designed to help protect sports enthusiasts from the damaging effects of the sun, while not compromising skin’s natural hydration. The new Coppertone Wet ‘n Clear line offers families sun protection that cuts through water without needing to towel dry, while also helping to keep skin moisturized.

These new products were created by the Coppertone Solar Research Center, which studies the impact of environmental conditions on sunscreen performance. In developing the new formulas, the center’s scientists advanced their real-world testing methods to better assess how water and other elements interact with sunscreen on the skin.

Designed for conditions that trigger sweating — such as heat, humidity and intense exercise — Coppertone Sport Pro Series sunscreens are lightweight but stay on strong. Available in SPF 15, 30 and 50+, these sunscreens offer broad-spectrum protection against UVA and UVB rays and are water resistant for 80 minutes. Tests showed that the breathable formulas do not cause breakouts on acne-prone skin.

Coppertone Wet ‘n Clear continuous spray sunscreens spray on clear and cut through water to adhere to skin, so no towel drying is needed between applications. The line is available in SPF 30 and 45+, and Kids SPF 45+, and provides broad-spectrum protection against UVA and UVB rays, as well as water resistance for 80 minutes.

In addition, the brand is unveiling new packaging throughout 2012 to help consumers easily recognize its products and choose the one that is right for them. Each Coppertone line will carry a unified color scheme and clearly will communicate the product SPF, level of water resistance and broad-spectrum benefits in compliance with the FDA’s new labeling requirements.

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New RoC Multi Correxion Nourish Stress Repair line aims to reverse stress-related aging

BY Antoinette Alexander

NEW YORK — Skin care brand RoC is introducing a new product line called RoC Multi Correxion Nourish Stress Repair, which includes a night cream and eye cream.

The products are designed to reverse the look of stress-related aging through the use of Activrestore, an exclusive technology infused with an anti-aging peptide complex to help make skin more resilient and address the signs of aging that appear as a result of stress.

The new RoC Multi Correxion Nourish Stress Repair night cream has a suggested retail price of $24.99. It is designed to relax expression and worry lines, smooth deep-tension wrinkles, nourish dehydrated skin, rejuvenate the look of tired skin and restore youthful radiance.

The new RoC Multi Correxion Nourish Stress Repair eye cream also has a suggested retail price of $24.99. The eye cream was developed to relax crow’s feet and under eye wrinkles, nourish dehydrated skin, soothe the appearance of puffy eyes and brighten dark circles.

The new RoC Multi Correxion Nourish Stress Repair products are available at food, drug and mass beginning in March.

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