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New book examines how emerging brands break through

BY Rob Eder

NEW YORK — Why do dark horse companies win — and how do they win?

That is the key focus of a new book by sales strategist and Elevation Forum founder Dan Mack, “Dark Horse: How Challenger Companies Rise to Prominence.” The best leaders and companies bring more than unique products or services to the market — they consistently tap into the 10 key growth enablers Mack outlines in his book.  

Dan Mack’s "Dark Horse" is a documentation of his various experiences as a sales strategist and entrepreneur, having spent 25 years as a leader of two challenger companies. The book is a summation of five years of research, interviews, and consulting discussions with more than 100 emerging companies that, by all accounts, were outmatched by the competition — yet went on to great success.

Ken Martindale, president and COO of Rite Aid, called the book, "a must-read for anyone who is inventing or re-inventing their business."

"Dan truly understands the power of the ‘Dark Horse’ in a business setting,” said Joe Magnacca,
president and CEO of Radio Shack. “Believe in the ‘Dark Horse’ — and be the first to see it."

Added Walgreens VP/GMM of beauty and personal care Shannon Curtin, "Dan has uncovered the hidden assets and blueprint that challenger companies utilize to unlock the secrets to game changing results."

To learn more about "Dark Horse,” please visit DarkHorseBook.com or watch the video.

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Top Pair launches Safe-Sit disposable paper toilet seat cover

BY Michael Johnsen

MIAMI — Top Pair recently introduced Safe-Sit, a disposable paper toilet seat cover that retails for a suggested $1.99 for 10 sheets. The product is packaged in a convenient personal pack that can be carried for on-the-go use. 

Safe-Sit is biodegradable, antiallergic and eco-friendly, the company stated. 

The product has worked well as an impulse purchase at the checkstand, though many merchants are folding the product into their travel/trial sets, Top Pair reported. 

It also has been successfully merchandised in the feminine and hygeine aisle and works well adjacent to hand sanitizers.

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Charmin, Kenny G unite to celebrate new design

BY Ryan Chavis

CINCINNATI — Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

“At Charmin we regularly speak with consumers to get their perspective on our products. When we asked them about softness, they talked about their beds — the down comforters, fluffy pillows and Egyptian cotton sheets,” Gregg Weaver, senior scientist in family care research and development at P&G, said. “We used that insight to develop our comfort cushions, which look and feel soft like pillows.”

Weaver also revealed that softness is one of top three qualities consumers look for when looking for toilet paper, with strength and absorbency being the other two.

To kick-off the festivities, Charmin will bring in the talents of musician Kenny G — famous for his soothing, soft sound — to treat crowds to a concert outside the “Soft Rocks! Café.”

 

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