New beauty collections draw eyes, sales at mass
Judging by some of the launches for early 2010, cosmetics manufacturers are going for glitz and glamour, with vibrant sapphires, violets, turquoise and more.
The new eye-catching collections, coupled with increased efforts to beautify beauty departments at mass, bode well for shoppers looking to trim spending by purchasing beauty at mass. Recent research by Kline & Co. stated that “around the world, chain drug stores have dramatically increased floor and shelf space for beauty products, and introduced a more posh shopping environment that mimics the feel and service levels of specialty or department stores, but with the convenience of drug stores, to lure customers. This has helped spur growth of 5.4% through the channel, still ahead of the market’s overall 4.7% growth.”
One such manufacturer looking to bring top runway beauty looks to mass is Maybelline New York with its new Eye Studio collection, which hits the shelves in January. Eye Studio features exclusive first-to-market formulas, statement-making shades and on-trend packaging.
For eyes, there are two new shadows, gel eyeliner and mascara in four different formulas. Color Plush silk eye shadows mark the first at mass to use wet technology for high color. Color Pearls marbleized eye shadow is the first dual marbleized shadow on the beauty aisle, and it combines concentrated pigments with uncrushed swirls of pearl for a shimmer effect. There’s also new Shine Sensational lip gloss, Instant Age Rewind products and Lash Stiletto voluptuous mascara.
Meanwhile, Coty Inc.’s Rimmel London is celebrating 2010—which marks the makeup brand’s 10th year in the United States—with its biggest spring launch comprised of seven new products that are expected to be in full distribution by March.
To give eyes a pop of color, there’s the new Mono eye shadow in six new glam shades: Glam Ice, Spicy Bronze, Posh Peacock, Night Jewel, Royal Violet and Celestial Sapphire. Additional new Rimmel products for 2010 include Max Volume Flash mascara, Moisture Renew lip color, Royal Gloss delicious lip gloss, Blendable blush, and Blendable blush and highlighter, and Lasting Finish Pro nail enamel.
Former P&G executive becomes Armstrong CFO
LANCASTER, Pa. Lancaster, Pa.-based Armstrong World Industries announced it has named Thomas Mangas SVP and CFO effective Feb. 1.
Mangas most recently served as VP and CFO of the beauty and grooming business of Proctor & Gamble, a $28 billion dollar business.
“We are pleased to have an executive of Tom’s caliber from a world-class company like Procter & Gamble join Armstrong at this exciting time in Armstrong’s history,” Michael Lockhart, chairman and CEO. “His background and expertise will be important aids to realizing our significant sales growth and margin expansion objectives over the next several years.”
Armstrong World Industries is a leader in design and manufacturing of floors, ceilings and cabinets.
P&G extends Olympic sponsorship to 10 athletes
CINCINNATI Procter & Gamble has extended its series of U.S. Olympic Team athlete marketing alliances to include an additional 10 athletes, the company announced on Thursday.
The marketing alliances will extend through the 2010 Olympic Winter Games in Vancouver and comes on the heels of a September 2009 sponsorship announcement of six U.S. Olympians.
“The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership,” stated Kirk Perry, VP North America for P&G. “We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day.”
U.S. Olympians recently included in the partnership are:
- Rockne Brubaker: U.S. National Champion, pairs skating
- JR Celski: World Champion, short track speedskating
- Julie Chu: World Champion, hockey
- Sasha Cohen: U.S. National Champion, Olympic silver medalist, figure skating
- Chad Hedrick: Olympic gold medalist, long track speedskating
- Nicole Joraanstad: U.S. National Champion, curling
- Julia Mancuso: Olympic gold medalist, alpine skiing
- Keauna McLaughlin: U.S. National Champion, pairs skating
- Noelle Pikus-Pace: FIBT World Champion, skeleton
- Seth Wescott: Olympic gold medalist, snowboarding (boardercross)
Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott are affiliated with Crest; Cohen is affiliated with Pepto; and Hedrick and Pikus-Pace are affiliated with Pampers.
Previously signed athletes include:
- Allison Baver: U.S. National Champion, short track speedskating
- Tanith Belbin: Olympic silver medalist, ice dancing
- Vonetta Flowers: Olympic gold medalist, bobsled
- Lindsey Jacobellis: Olympic silver medalist, snowboarding (boardercross
- Apolo Ohno: Five-time Olympic medalist, short track speedskating
- Lindsey Vonn: Two-time World Champion, alpine skiing
The athletes will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail. The integration supports the P&G 17-brand marketing partnership with the United States Olympic Committee, across five USOC sponsorship categories for the 2010 Olympic Winter Games and the 2012 Olympic Games.