BEAUTY CARE

New Banana Boat Sun Care offerings deliver multi-skin benefits

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, has announced the availability of three new product innovations in mass grocery and drug retailers nationwide that feature multi-skin benefits.

New for 2015 are the Banana Boat SunComfort Clear UltraMist Sunscreen, Banana Boat Dry Oil Clear UltraMist Sunscreen with Argan Oil, and Banana Boat Sport Performance Lotion Sunscreen with Powerstay Technology.
 
"Today, people are looking for sun care products that offer multi-skin benefits that go beyond UVA/UVB protection, like water-resistance, ease of application and comfort," stated Chris Carballo, senior brand manager of Banana Boat brand sunscreens. "Banana Boat's new SunComfort Clear UltraMist Sunscreen is a great example of this — it provides broad-spectrum UVA/UVB protection and water resistance, but also allows sand to easily brush off and has moisturizing benefits. We're very excited to introduce this new product alongside other reformulated innovations to the Banana Boat portfolio this year."

The SunComfort Clear UltraMist Sunscreen allows sand to easily brush off and moisturizes to relieve dryness caused by sun, chlorine and salt water. SunComfort Clear UltraMist Sunscreen is available in SPF 30 and 50+.

Banana Boat has reformulated its Dry Oil Clear UltraMist Sunscreen to include argan oil. This lightweight, dry oil formula goes beyond sun protection, leaving skin feeling silky-smooth and moisturized. The Clear UltraMist delivers one touch spray for quick, easy coverage with a lightweight, non-greasy feel. Dry Oil Clear UltraMist Sunscreen with Argan Oil is available in SPF 4, 8, 15, and 25.

Building on the Sport Performance Clear UltraMist Sunscreen with Powerstay Technology introduced last year, Sport Performance Lotion Sunscreen with Powerstay Technology was specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down when out in the sun. The lotion's formula is lightweight, sweat resistant, water resistant (up to 80 minutes), quick absorbing, non-greasy and won't run in eyes. Sport Performance Lotion Sunscreen with Powerstay Technology™ is available in SPF 15, 30, 50+ and 100.

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New hygiene product geared toward men, baby boys

BY Antoinette Alexander

ATLANTA — Woody Wipes has created personal hygiene wipes specifically for men and baby boys, in an attempt to address and tighten the gender gap evidenced by relatively barren shelves in male hygiene sections of retail stores across America compared with that of women.

Woody Wipes' aim is to go above and beyond the performance of your average wipes in order to meet the demands of a man, as well as a baby. The flushable wipes are strong enough to knock out stench but ultra-mild so they clean without drying the skin, according to the company.

Woody Wipes is currently not available in stores, but the owner of the brand is ready to license Woody Wipes to interested parties that are willing to take the brand to the next level.
 

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Personal engagement is omnichannel experience at Ulta Beauty

BY Dan Berthiaume

BOLINGBROOK, Ill. — For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.
 
For example, Ulta Beauty posts shoppable “haul videos” customers create on its e-commerce site. The haul videos show customers displaying items they bought at Ulta, explaining why they like them so much, and giving tutorials on how to use and apply them properly. Customers can rewind to a specific product and click on it to be brought to its listing on the Ulta site.
 
In addition, Ulta Beauty will offer loyalty members (who represent 80% of sales) personalized online product recommendations with a min-shopping cart overlay that lets them click to the full product page. When customers purchase the item, they remain on the product page and can see full photos and information.
 
Other omnichannel customer engagement features include live interactive chat with beauty consultants, as well as visibility of inventory in nearby stores. Customers can book in-store salon appointments online, boosting store traffic,
 
Furthermore, Ulta Beauty is piloting an iPad-based clienteling application that will replace the current system where customers fill out paper forms to obtain consultations with beauty experts.

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