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New 24-oz. Genesee beers to roll out this fall

BY Allison Cerra

ROCHESTER, N.Y. Five beers from Genesee brand will arrive this October at convenience stores and retailers throughout the country in a new 24-oz. can variety.

Genesee, Genny Light, Genesee cream ale, Genesee ice and the original honey brown lager now will come in 24-oz, single-serve cans.

"Having the right product mix will increase sales and build share. We believe the Genny 24-oz. can lineup provides the package size and value that beer drinkers are looking for, which will help our retail partners win," said James Pendegraft, VP sales for North American Breweries, the manufacturer behind Genesee.

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Virgil’s diet line gets natural

BY Allison Cerra

LOS ANGELES Reed’s is reformulating its Virgil’s diet line with a new look and flavor combination.

The Virgil’s diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.

"Reed’s is committed to using only 100% all-natural ingredients in all of our products, including our improved Virgil’s diet line that has a spectacular new look and taste," stated Chris Reed, founder, chairman and CEO of Reed’s. "Consumers are focusing more and more on the origins of the food and drinks they buy, and wanting to know what their food contains. Stevia works great with the traditional spices that we use to brew our Virgil’s line. We’re thrilled to offer dieters our Virgil’s award-winning taste and a healthy alternative to the artificial chemical sweeteners that are being used in many other diet sodas today."

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Mangia! Introducing Romano’s Macaroni Grill frozen entrees

BY Allison Cerra

MINNEAPOLIS Dining in is getting delicious with new Romano’s Macaroni Grill frozen entrees from General Mills.

Made with 100% natural ingredients, Romano’s Macaroni Grill frozen entrees are available in four restaurant-inspired varieties:

  • Grilled chicken florentine pairs grilled chicken breast and spinach with tender farfalle pasta, all tossed in a creamy garlic and Parmesan cheese sauce;
  • Basil parmesan unites basil, the classic Italian herb, with another Italian classic, parmesan cheese, to create a creamy sauce that is the perfect pair for grilled chicken breast, broccoli florets and tomatoes tossed with cavatappi pasta;
  • Roasted garlic shrimp scampi starts with juicy sauteed shrimp, asparagus and red pepper strips, all in a bed of linguine and tossed in a roasted garlic, butter and white wine sauce; and
  • Spicy Italian sausage pomodoro is combined with fire-roasted red peppers and onions, tossed with rigatoni pasta and served with a rich and spicy tomato sauce made with crushed tomatoes, olive oil, red wine and herbs.

 

Each 24-oz. package is a complete meal for two. Manufacturer’s suggest retail price is $7.99.

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