BEAUTY CARE

Neutrogena’s Wave for Change campaign raises $200K

BY Antoinette Alexander

LOS ANGELES Skin care brand Neutrogena’s Wave for Change campaign, with the help of teens across America, achieved its goal of raising $200,000 for communities in need. The donation will be divided among three causes in the United States and globally, as determined by teens on Neutrogena’s Facebook page.

Neutrogena invited teens to show their support for the campaign by purchasing oil-free acne wash pink grapefruit products and the Wave Sonic power-cleanser. For every product sold, Neutrogena pledged $1, up to $200,000, to GlobalGiving, an organization that links donors to such causes as environmental, educational and disaster-relief charities. GlobalGiving was instrumental in selecting three charities that aligned with the three causes identified by Neutrogena.

The teens helped determine how to split the donation among the causes. The final distribution of funding, based on the results of the online activity, was as follows:

  • 68% to the Women’s Global Education Project, a charity that supports education;
  • 23% to the Lambi Fund of Haiti, a charity that provides disaster relief; and
  • 9% to the Whaleman Foundation, a charity that works to protect the environment.

With their share of the funds, the Women’s Global Education Project will help girls in rural Africa who otherwise would not be able to attend school. The organization’s efforts include scholarships for girls and adult literacy classes for mothers so they can support their daughters in school.

The Lambi Fund of Haiti will use its share of the funds to help women and children affected by the recent Haiti earthquake. Its outreach includes providing clean drinking water and proper sanitation for local families, as well as protection from violence for thousands of women and children forced to live in tent cities.

The Whaleman Foundation will use its share of the funds to help wildlife impacted by the oil spill in the Gulf of Mexico. The campaign funds will help support the animals’ rescue and a research mission in the Gulf.

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Johnson’s gets natural

BY Antoinette Alexander

SKILLMAN, N.J. Baby skin care brand Johnson’s has announced the introduction of Johnson’s Natural, a line of products for baby’s skin and hair that has at least 98% plant- and fruit-derived natural ingredients.

Johnson’s Natural features the iconic No More Tears formula and the manufacturer’s Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents.

The line is comprised of five products: Johnson’s Natural head-to-toe foaming baby wash, Johnson’s Natural baby shampoo, Johnson’s Natural baby lotion, Johnson’s Natural kids 2-in-1 hand and face foaming wash, and Johnson’s Natural kids 3-in-1 shampoo, conditioner and body wash.

To coincide with the launch of the new line, Johnson’s is introducing a new microsite, Johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series. The video series, titled “Baby Steps to a Natural Lifestyle,” showcases real moms who offer tips on how to affordably incorporate natural living into everyday life.

The product line has suggested retail prices ranging from $4.59 to $6.49.

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Alaffia’s Beautiful Curls products now available at Whole Foods

BY Antoinette Alexander

OLYMPIA, Wash. Alaffia, a fair trade and natural beauty company, has announced that its line of hair care products now is available at Whole Foods and select food stores.

The Beautiful Curls products are formulated specifically for waves, curls and kinky hair. Beautiful Curls formulas combine unrefined shea butter with fresh plant extracts, unrefined oils and naturally sourced additives to soften, moisturize and enhance curls. They are free of harsh sulfates, mineral oil, synthetic fragrances and parabens, and they are not tested on animals.

The curl-activating shea butter system for curly to kinky hair collection includes: 

  • Shea butter curl activating shampoo;
  • Shea butter curl activating leave-in conditioner;
  • Shea butter deep-conditioning treatment;
  • Shea butter curl activating cream;
  • Shea butter curl sculpting wax; and
  • Shea butter curl reviving tonic.

The curl-enhancing shea butter system for wavy to curly hair collection includes:

  • Shea butter curl enhancing shampoo;
  • Shea butter curl enhancing leave-in conditioner; and
  • Shea butter curl defining gel.

The curl-nurturing shea butter system for babies and up line includes:

  • Shea butter curl-nurturing shampoo; and
  • Shea butter curl-nurturing leave-in conditioner.

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