BEAUTY CARE

Neutrogena goes online for holiday shopping

BY Allison Cerra

LOS ANGELES Neutrogena has launched a Web site just in time for the holidays.

Neutrogena Holiday, an online destination where consumers can shop this season’s best beauty buys for family and friends, offers a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products.

Neutrogena encourages giving the gift of beauty with seasonal offers, including free shipping on orders over $25, 25% off a purchase of three or more products and free samples with every purchase.

To shop Neutrogena favorites any time of day, visit the site: http://holiday.neutrogena.com.

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Merlot Skin Care gets a new look

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care has given its signature grape seed-based line a makeover.

“We’re very pleased to be giving a sleek redesign to many of the Merlot products,” stated Michele Beckley, VP Merlot Skin Care. “Merlot is a brand that’s all about the grape seed, and we wanted a look that would help capture that.”

The new 6-oz. tube of hand cream plus sanitizer features a bold decorative grape image on the backdrop of a clean and elegant purple vignette. In total, eight of the brand’s products will be getting a makeover. The products retail for between $10 and $20.

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Noah’s Naturals keeps consumers looking young and fresh

BY Antoinette Alexander

LOS ANGELES Noah’s Naturals, a maker of natural and organic beauty care products, is looking to help consumers be beautiful inside and out with a new acai anti-aging face care line and an anti-aging beauty beverage.

The facial care line is made with an exclusive acai complex of vitamins and antioxidants to help stimulate healthy cell function and protect skin from the harmful effects of free radicals. The products promise to help minimize fine lines and wrinkles, restore skin’s natural clarity, improve the appearance of photo-aged skin and increase skin?s firmness and elasticity.

The collection includes Noah’s Naturals age repair gentle cream cleanser with a suggested retail price of $8.99, Noah’s Naturals age repair firming gel serum for $18.99 and Noah’s Naturals age repair facial moisturizer for $15.99. The products will be available at select food, drug and mass retailers beginning February 2010.

Hitting shelves in January is the new anti-aging beauty beverage, a daily powder drink infused with an anti-wrinkle ingredient called collactive, acai berry, goji berry, pomegranate and blueberry.

The beverage contains 30 calories and has no added sugar. It delivers 100% of the recommended daily serving of vitamin A, 300% of the recommended daily serving of vitamin C and 200% of the recommended daily serving of vitamin E, the company stated.

The anti-aging beauty beverage has a suggested retail price of $19.99 for a 14-day supply and $29.99 for a 30-day supply.

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