Neutrogena, BabyCenter survey finds moms need to know more about sun protection
LOS ANGELES Neutrogena and BabyCenter, an online resource for expectant and new moms, released the results of a Summer Safety Survey that reveals that, while moms understand the importance of sun protection, they still require additional education on applying sunblock for themselves and their families.
While many moms (92%) agree that sunscreen is a must-have item when going outside this summer, only 15% use a product with SPF on their children’s skin every day.
“Complete understanding and vigilance around sun protection can be challenging for moms,” said Linda Murray, editor-in-chief of BabyCenter.com. “This survey and thorough sun care information empowers mom to be sun savvy, so she knows she is doing the best for her kids.”
Despite decades of sun education, women and moms continue to be confused about proper sun behavior, so to encourage moms to make smart sun protection choices for themselves and their families, Neutrogena and BabyCenter have joined forces to create an online resource center for sun protection education. At http://community.babycenter.com/groups/a6654055/safe_fun_in_the_sun, moms will find: a downloadable one-pager with information on how to protect themselves and their babies during the summer months; protection tips and tricks on how to apply sunscreen; general sun protection questions and answers; and information on the best products for babies. Moms also will have the opportunity to connect with other new moms who are looking for similar advice.
Additionally, to meet the specific skincare needs for babies and kids, Neutrogena has introduced Pure & Free Baby sunblock and WaterGuard Kids. Neutrogena Pure & Free Baby sunblock SPF 60+ with PureScreen is a new photo-stabilized, nonwhitening physical sunblock with naturally sourced minerals, titanium and zinc oxide, clinically proven to be as “gentle-as-water” on baby’s skin. Neutrogena WaterGuard Kids Sunblock SPF 70+ is formulated with an exclusive breakthrough waterproof technology that effectively withstands the reasons for children’s early sunscreen wear-off, including sweat, water, wipe-off and rub-off.
“As a company dedicated to offering superior sun protection products for all ages and lifestyles, we are proud to offer moms, children and babies superior sun protection technologies,” said Jim Colleran, president of Neutrogena. “Our broad portfolio gives consumers the ability to pick the right product that fits best with their needs, ensuring the best summer sun protection. We know that moms want a gentle, effective sunscreen that also feels great on their baby’s skin, which is why we created Neutrogena Pure & Free Baby.”
Foot Petals teams up with Soles4Souls to drive donations
NASHVILLE, Tenn. Foot Petals has announced that it will be donating $1 to Soles4Souls for every purchase of its new product, “3 Step Sole-utionz.”
“We are excited to have the continued support of Foot Petals in helping give shoes to people in need,” said Wayne Elsey, founder and CEO of Soles4Souls. “Foot Petals has rallied around our charity, and their efforts are making enormous impact in the lives of hundreds of thousands of people. We are deeply honored to have their partnership.”
“3 Step Sole-utionz” also is selling a foot care-related gift set that will generate a $1 donation to Soles4Souls and its staff will be collecting new and gently worn shoes in their office to support the charity.
Foot Petals products range from comfortable, “gotta have” foot cushions to fun and creative accessories. The company has been recognized for their products and compassionate work with charitable organizations.
LIVE FROM MARKETPLACE: Continental Fragrances Limited’s Salon Grafix Dry Spray
BOSTON Dry shampoo is not a new concept, but Continental Fragrances Limited’s Salon Grafix brand is taking this convenient product a step further with its new invisible Dry Spray shampoo and Dry Spray conditioner.
According to the company, the Dry Spray conditioner will be the only product of its kind on the market. The new formulas, slated for launch in August, join an existing product lineup that also includes dry shampoo available in various shades to match hair color.