BEAUTY CARE

Network of Executive Women calls for workplace transformation in new ‘It’s Time’ campaign

BY Antoinette Alexander

MIAMI BEACH, Fla. — The Network of Executive Women has launched a new movement for women's leadership and workplace change via a campaign dubbed “It’s Time,” which calls on industry leaders to advance more women leaders in the retail and consumer goods and services industry, and to create a workplace that is more collaborative, flexible and inclusive.

NEW presented an agenda for change to senior executives during a special briefing at the Food Marketing Institute’s 2015 Midwinter Executive Conference at the Fontainebleau Hotel in Miami Beach on Jan. 25 to 26.

“We’ve helped put women’s leadership on the agenda. We’ve changed hearts and minds throughout the industry. We’ve advanced tens of thousands of individual leaders through our education programs and events. But we’ve sent these empowered and inspired women back to companies that have not changed,” Joan Toth, president and CEO of the NEW, told attendees during a Jan. 26 webinar to unveil the initiative.

Toth went on to explain that women make up half of the retail industry’s workforce, yet less than 1-in-5 are corporate officers and 1-in-20 are CEOs.

“Despite our best efforts, and despite your best efforts, the number of women in decision-making positions has improved only marginally, if at all,” Toth said.

In order to bring about change, NEW believes it boils down to transforming organizations. A change in corporate culture is needed to provide advancement for women and a better workplace for all, she said. Such a change would lead to a great opportunity, since women consumers control 70% of household spending, make or influence 93% of all food purchases, and take 63% of all trips to the grocery store.

Toth also urged attendees not to overlook Millennials, a group that is 80 million strong in the United States, alone, and will become the majority of the workforce this year.

“Millennials want what women want — balance between work and life, a flexible work environment, an opportunity to make a difference. They want to work and lead their own way and be judged on results,” Toth said. “In short, when you create a workplace that attracts and retains women you create a workplace that attracts and retains Millennials too.”

To support the Movement, NEW is launching an industry-wide awareness campaign and expanding its education and training platform with four new programs:
•    The NEW Executive Institute, a 12-month learning course for emerging executives;
•    NEW Career Accelerator workshops, developed in partnership with the Center for Creative Leadership, to help companies benchmark and improve leadership skills of their high-potential women and men; and
•    Two new skills-building webinar series, Innovation You and the Multigenerational Leadership Course, to help participants control a career path, navigate pitfalls and develop work/life balance in workplaces that tap into diverse talent of men and women of all races and ethnicities, gay and straight and multigenerational.

“We’re launching this movement because we’ve reached a tipping point. Because it is time to leverage the power of the Network community to advance women, build business and create a better workplace for all,” said presenter Nancy Krawczyk, VP, marketing and corporate partnerships at NEW.

Krawczyk added, “Today, we introduce a vision: a workplace with no limits where everyone can be their best. And today, we introduce a new image to go with that vision: three interlocking circles that represent the diversity and community of our network. And today we launch a movement with this manifesto: It’s time for a new leadership culture, less rigid and more flexible, less authoritative and more collaborative, less forced and more authentic.”

The “It’s Time” Movement and the new programs are a result of surveys, interviews and focus groups with more than 1,500 NEW members and industry people. It's an outgrowth of the NEW 2020 initiative chaired by NEW vice chair Karen Stuckey of Walmart. The findings showed that individuals sought greater opportunity, authenticity and work/life flexibility, while corporate partners wanted to find and keep high-potential talent and grow their businesses. These overlapping needs are the basis for the NEW transformation of the workplace.

The Network has more than 9,000 members in 20 regions across the United States and Canada, with more than 750 companies and 100 corporate partners. Members attend two national conferences and dozens of regional events, tap into educational webinars and other learning programs, and participate in a robust networking system.

As part of the movement, the Network of Executive Women unveiled a new logo and updates to its website, newonline.org.

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Cosmoprof North America accepting ‘Discover Beauty’ program submissions

BY Antoinette Alexander

NEW YORK — International B2B beauty trade show Cosmoprof North America has announced that its exclusive Discover Beauty program will return for its ninth consecutive year.

This year’s event will take place July 12 to 14 at the Mandalay Bay Convention Center in Las Vegas.

Following close to a decade of success, the initiative introduces start-up beauty brands to specialty retailers from across the country.

Discover Beauty by CPNA sets the standard for one-on-one introductions of innovative and unique brands to forward-thinking retailers, such as Amazon, C.O. Bigelow, HSN, Look Boutique Walgreens, Urban Outfitters and more. While the Discover Beauty lounge is open to all attendees of the three-day event, semi-private conference spaces allow each brand to form key relationships during prescheduled exploratory meetings with target retailers.

The CPNA team handpicks participants for Discover Beauty. Last year’s program welcomed 14 up-and-coming brands from around the world: eight from the United States, one from Ireland, one from New Zealand, one from Italy, one from Germany, and one from France. As a direct result of the show, more than half of the brands have gained new retailers including Sephora and Duane Reade.

This year’s program will also play host to Discover Beauty After Dark, a private VIP and media event. The intimate cocktail reception will be open to key buyers and trade media, providing yet another opportunity for Discover Beauty exhibitors to meet industry decision makers face-to-face.

In addition to exposure to top retailers and beauty media alike, participants in the Discover Beauty program are automatically nominated for the Discover Beauty Award. Presented to only one participating brand, the winner is determined by a panel of industry leaders, beauty editors and attending retailers, and is judged on product, packaging, and overall concept. The recipient of the award will be announced during the Discover Beauty Cocktail Reception on July 13. Past winners include Snowberry, Karora Cosmetics and Skin & Co Roma.

The Discover Beauty program is currently accepting submissions from brands interested in showcasing. For inquires, email cpna@cosmoprofnorthamerica.com or call 702-558-8460.

Cosmoprof North America covers all facets of the industry under one roof with 946 exhibiting companies from 40 countries and more than 22,000 attendees from 101 countries worldwide.

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Bee Bald launches new Smooth Plus with SPF 30

BY Antoinette Alexander

CLEVELAND — Bee Bald, a line of natural grooming and skin care products for men, has broadened its portfolio with its new Smooth Plus with SPF 30.

The new Smooth Plus, which marks the brand’s eighth product, is a daily moisturizer for men containing broad spectrum SPF 30 sunscreen protection along with natural ingredients, such as pollen, honey, ginger root and licorice root to help heal and soothe the skin.

Smooth Plus works to tone and hydrate the head and face while helping to prevent unwanted shine; most importantly, it helps prevent damage to the skin that can be caused by the sun’s harmful rays.

In addition to Smooth Plus, Bee Bald offers a full line of men’s grooming products, including shaving cream, exfoliating pre-shave scrub, daily cleanser, shampoo, post-shave healing balm, daily moisturizer and refreshing wipes for when the grind of the day gets the better of what’s above the neck.

Developed by men, for men, the brand uses natural ingredients to battle and win the war on harsh weather, ingrown hairs, acne, skin irritation, fine lines and wrinkles. Whether you shave your head or Mother Nature has shaved it for you, the products are formulated to nurture the sensitive scalp skin.

Bee Bald products are available at select retailers and online for between $7.99 and $9.99.

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