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Nestle Waters doing the best it can to be environmentally responsible

BY Melissa Valliant

GREENWICH, Conn. Nestle Waters North America is addressing criticism directed toward its packaging, which some say is environmentally wasteful. The company, which produces major bottled water brand Poland Spring, says it has been taking steps to ensure environmental friendliness; it just had never considered it necessary to speak up about its efforts.

Nestle Waters chief executive officer Kim Jeffery remembers when he first heard about Wal-Mart’s environmental initiatives and says he realized he could think of 10 similar things his company had done; it’s just that no one knew about them. For one, Nestle Waters had built LEED-certified (Leadership in Energy and Environmental Design) factories, as well as worked with vendors to reduce the amount of plastic in its Poland Spring, Deer Park and other spring water brand bottles. It had also worked toward building awareness and new solutions to increase recycling.

In 2007, the company eliminated 15 percent of their bottles’ weight, sparing 65 million pounds of plastic resin and decreasing energy production costs by 10 percent. Jeffery says he has become an “outspoken advocate of comprehensive recycling initiatives,” despite the fact that once the bottles is in the hands of consumers, his ability to get them to a recycling center is limited. Nestle Waters is currently working with the American Beverage Association to establish a model recycling program in Hartford, Conn. to raise recycling rates in the area. If successful, the plan will be expanded to other cities.

The company hopes to reduce its plastic bottles by another 15 percent by 2010, though it believes this last 15 percent is the furthest it can go in reducing weight and plastic resin in its bottles. It also plans on continuing its efforts to cut its transportation, production and water use. “Being environmentally responsible is part of our DNA and has been in the 30 years that I’ve been with the company,” Jeffery said.

“Obviously, protecting the source of our product is important to us. We wouldn’t have a long-term business otherwise.”

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Shamrock Farms launches new product line nationally

BY Melissa Valliant

PHOENIX Arizona-based dairy brand Shamrock Farms is releasing a new single-serve “mmmmilk” line throughout select national markets in October. The company’s popularity has been on the rise recently due to its role as the official milk of SUBWAY restaurants, and its various flavored lines have been increasingly appearing in vending machines all over the country.

Shamrock Farms currently produces portable, 12-ounce containers of whole white, whole chocolate and 2 percent reduced fat white, chocolate, strawberry and vanilla. On-the-go Shamrock Farms milk will be available through Kroger and Marsh in Charleston, W.V.; Raleigh-Durham, N.C.; and Roanoke and Richmond, Va.

“We have a strong brand with on-the-go functionality, compelling graphics, and even a sassy spokescow, Roxie,”” said Sandy Kelly, direcot rof marketing for Shamrock Farms Dairy Division. “This product delivers fun flavors and the great taste kids love without compromising the nutrition parents demand. Our single serve milk line has proven to be a real stand-out in the dairy case.”

The company plans on utilizing print, radio and in-store POS advertising to gain national interest in the new line, sampling the product at high-traffic locations and promoting it through sponsored sporting events.

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Nestle recalls cereals due to traces of unapproved pesticide

BY Jenna Duncan

VEVEY, Switzerland and, NEW YORK Nestle has called for a recall of its Farinha Lactea cereals, a brand marketed towards Portugese-speaking communities in the United States because there is a chance that the product contains wheat pesticides that are not approved for food items.

Farinha Lactea cereals are made in Brazil where the pesticide pirimiphos-methyl is approved for use in wheat in amounts within a set limit, Nestle said. While the pesticide is also used in the United States, it is not approved for use on wheat.

According to Nestle there have been no reports of illness connected with consumption of Farinha Lactea cereal.

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