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Nestle USA names president of DSD division

BY Allison Cerra

OAKLAND, Calif. Nestle USA has appointed the president of a newly formed direct store delivery division.

Tony Sarsam will lead Nestle USA’s new DSD division, which will manage direct store delivery operations for Nestle USA businesses, including its frozen pizza businesses and other brands manufactured in the United States, including Dreyer’s, Haagen-Dazs, The Skinny Cow and Nestle Drumstick.

Sarsam previously was the EVP sales and operations for Dreyer’s Grand Ice Cream, a separate Nestle USA division he joined in 2006.

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Mr. Clean gears up for spring cleaning with new product offerings

BY Allison Cerra

CINCINNATI To help families make cleaning easy just in time for spring, Mr. Clean has launched a new, targeted line of bathroom cleaning products.

The new products include the Mr. Clean Magic Eraser bath scrubber with Febreze fresh scent — which contains micro-fibers that erase three times more soap scum per swipe than the leading all purpose spray cleaner and a 30%  larger scrubbing surface than the original Mr. Clean Magic Eraser — and Mr. Clean disinfecting bath cleaner with Febreze freshness, which kills 99.9% of bacteria and is available in both Meadows & Rain and Lavender Vanilla & Comfort scents. Both products easily remove soap scum, kill bacteria and help eliminate odors.

The new Magic Eraser bath scrubber with Febreze fresh scent has . Its contoured shape makes for easy gripping and cleaning hard to reach corners around the bathroom. Now with a 30%, it removes soap scum and leaves behind the fresh scent of Febreze.

“As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers,” said Shannon Taylor, brand manager at Procter & Gamble. “Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort.”

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Crystal Light launches new fitness partner in a glass

BY Allison Cerra

TARRYTOWN, N.Y. Crystal Light has launched its first-ever low-calorie fitness beverage mix.

Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative — providing a delicious, naturally sweet drink while satisfying the body’s need for water, Crystal Light said. Pure Fitness contains only 15 calories per serving and electrolytes to aid hydration during light physical activity and is available in three varieties: lemon lime, strawberry kiwi and grape.

“It’s important for people to keep adequately hydrated,” said Karan Bajaj, senior brand manager for Crystal Light.  “Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously –– a naturally sweetened, low-calorie refreshing beverage.”

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