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Nestle responds to allegations over FDA compliance

BY Allison Cerra

SOLON, Ohio The situation described in the June 26 edition of the Wall Street Journal bears no relation to Nestle’s recent voluntary withdrawal of Nestle Toll House refrigerated cookie dough, the company stated.

In response to the the article published in the newspaper, Nestle said that it “always fully cooperates with the regulatory authorities wherever it operates, and Nestle is fully cooperating with the Food and Drug Administration at our Danville, Va., plant in this matter. To date, no E.coli 0157:H7 has been found in our plant or in any Nestle product.”

Nestle also said that it rejected the Wall Street Journal’s implication that it did not cooperate with the FDA. The company pointed out that during an inspection of its plant in September 2006, no food safety issues were identified and that it passed its regulatory inspection.

“It is our standard policy to provide the FDA and other government agencies access during routine inspections to all reports that are required by law,” Nestle said of its compliance with the FDA. “Nestle continues to fully cooperate with the FDA on this ongoing investigation, and is openly sharing all requested information.”

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Butterfinger ends its intern search

BY Allison Cerra

GLENDALE, Calif. “Fun” appears to be the key buzzword for hungry summer job seekers. Butterfinger announced that its nationwide search for four FUNterns – digital dudes and/or divas who want to get paid to tweet, text, post, blog, blip, flickr, digg and more – has officially closed more than three weeks early due to an unprecedented response.

“Over the last four days, Butterfinger has received five times the number of applications typically seen for internship positions,” said FUNternship recruiter Tricia Bowles, spokeswoman for Nestle Confections & Snacks. “The overwhelming interest in this one-of-a-kind summer job is proof that Butterfinger has its ‘finger’ on the pulse of what excites Web 3.0 job seekers in today’s virtual workplace.”

The Butterfinger Marketing Team will now review the hundreds of applicants’ resumes, cover letters, social media prowess and technical skills to find FUNterns in Los Angeles, Atlanta, Chicago and New York. The final four will be announced on July 6th at www.facebook.com/butterfinger.

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Coca-Cola launches new ad for campaign

BY Allison Cerra

ATLANTA Coca-Cola will be launching a new television ad for its current Coca-Cola Open Happiness campaign.

The 30-second animated spot titled “Do You Speak Coke?” is designed to bring to life the message that Coke not only refreshes, but helps African American teens find the commonalities in each other. In the spot, music is the premise for communicating uniqueness and expressiveness by the two characters representing different walks of life. But in the end, it is the shared enjoyment of Coca-Cola that serves as the great connector, bringing together these two very distinct personalities, who ultimately understand, appreciate and even find joy in their differences.

To further connect multicultural teens with the spot, Coca-Cola enlisted Grammy-winning, multi-platinum selling producer and songwriter DJ Toomp to create authentic music for the ad’s soundtrack.

“Coca-Cola is a universal language, connecting and refreshing people around the globe who have different interests and backgrounds,” said Katie Bayne, chief marketing officer Coca-Cola North America. “Our new spot demonstrates this by showing how a simple pleasure, such as enjoying a Coca-Cola together, can help people look beyond what’s on the outside and celebrate what makes them unique.”

The commercial, debuting during the BET Awards ’09 on Sunday, June 28 (the special premieres LIVE at 8:00 p.m. ET), also will run on BET, ABC Family, Adult Swim, Comedy Central, E!, Fuse, FX, G4, MTV2, the N, Nick at Nite, Spike, TBS, VH1 and in movie theaters in the United States from September through November.

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