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Nestlé Pure Life debuts recycled plastic bottle

BY DSN STAFF

Nestlé Pure Life Purified Water is expanding its line of offerings by introducing a new 700-mL bottle that is made from 100% food-grade recycled plastic, known as rPET.

“Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company’s purpose and heritage,” Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. “This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”

The new bottles feature a modern design along with new branding that launched last year under the banner, “Pure Life Begins Now,” that aims to elevate the importance of quality water in consumer’s lives, the Stamford, Conn.-based company said.

To date, the company has reduced the amount of PET plastic in its half-liter bottles by 40% and continues to build upon the How2Recycle information found on the labels of its major U.S. bottled water brands. The labels include a reminder for consumers to empty bottles and replace the cap before recycling.

Other initiatives Nestlé has taken in reducing waste and reusing materials in packaging in its portfolio of brands, includes having 100% of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water, be produced with 50% recycled plastic and expanding its roster of suppliers from which recycled plastic is purchased.

Nestlé Pure Life’s new bottles are currently available for purchase in grocery, mass and convenience stores across the country.

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Chia Pet, The Clapper acquired by NECA

BY Gisselle Gaitan

The National Entertainment Collectables Association, or NECA, has announced that it has acquired Joseph Enterprises and Joseph Pedott Advertising and Marketing — the parent companies of the Chia Pet and Clapper.

Joseph Enterprises and Joseph Pedott Advertising and Marketing, or JPAM, will proceed as NECA subsidiaries, under the auspices of current vice presidents Michael Hirsh and Al Lam. Under the terms of the acquisition, both companies will continue as normal, with their headquarters remaining in San Francisco.

“The legacy built by Joseph Pedott will always be in the DNA of the company. I am honored to continue his legacy,” Joel Weinshanker, COO of NECA, said. “Thanks to him, more people in America have seen a commercial for the Chia Pet or The Clapper than watched the past nine Super Bowls combined. The average person on the street can sing one of the jingles. They’ve appeared in countless movies and TV shows; they’re even housed in the Smithsonian. That’s a cultural resonance most products can only dream of.”

JPAM also will continue to purchase TV time on behalf of its clients and Joseph Enterprises, and gain the support of the NECA’s network of suppliers, creatives and internal team members. Joseph Pedott, founder of both companies, will remain involved throughout the transition to help oversee the business as its integrated into the NECA family.

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Clayton, Dubilier and Rice acquire majority interest in American Greetings

BY DSN STAFF

Clayton, Dubilier and Rice alongside American Greetings have announced an agreement where CD&R-managed funds will acquire a 60% ownership stake in the designer, manufacturer and distributor of greeting cards. The Weiss family, who are descendants of the company’s founder, Jacob Sapirstein will retain a 40% stake in the business. Other terms of the transaction were not disclosed.

“American Greetings is a clear market leader with a strong portfolio of valuable brands,” CD&R partner Ken Giuriceo said. “We are very pleased to partner with the Weiss Family and American Greetings’ talented management team and to be aligned around a set of identified actions to strengthen the company’s competitive positioning and prospects for sustainable, long-term growth and profitability.”

As part of the transaction, John Beeder, the current president and chief operating officer, will become the chief executive officer. Co-CEO’s, Zev Weiss and Jeffrey Weiss and chairman Morry Weiss, will participate on the board. David Scheible, an operating advisor to CD&R funds, and former chairman and chief executive officer of graphic packaging will assume the role of American Greetings’ chairman.

“We believe the deep operating expertise that Clayton, Dubilier & Rice brings to us makes them an ideal strategic partner,” said Zev Weiss. “They have an outstanding track record of success and a strong reputation for trustworthiness and operational leadership and we look forward to working closely together and continuing to serve the interests of American Greetings’ customers, employees, and suppliers,” added Jeffrey Weiss.

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