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Nestle Pure Life kicks off pledge program

BY Allison Cerra

STAMFORD, Conn. — Nestle Pure Life water wants consumers to keep their commitment to staying hydrated.

The brand has launched its Nestle Pure Life Hydration Movement on Nestle-PureLife.us, where participants will be asked to pledge to swap one sugared drink for water every day for one year. In return, they will receive a $1-off coupon for a purchase of Nestle Pure Life, as well as the opportunity to enter in a sweepstakes for the chance to win free water for a year.

"Nestle Pure Life is committed to helping families live healthy, active lifestyles," Nestle Pure Life group brand manager Laetitia Allexant said. "The incredible success of last year’s pledge program demonstrated that making a simple change can make a big impact, and we encourage families to join us in the Hydration Movement."

Click here to learn more.

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Kashi boosts frozen foods lineup with waffles

BY Allison Cerra

LA JOLLA, Calif. — Kashi has added waffles to its family of frozen foods.

Kashi said its seven-grain waffles and blueberry waffles are free from artificial sweeteners, flavors, colors and preservatives, and contain 7 g and 6 g of fiber, respectively.

Kashi seven-grain waffles and blueberry waffles now are available in grocers’ freezers nationwide.

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Snapple makes limited-edition diet flavor a permanent offering

BY Allison Cerra

PLANO, Texas — Diet Snapple Trop-A-Rocka Tea, which was co-developed by Bret Michaels through "The Celebrity Apprentice," now is available nationwide.

The limited-edition flavor, which launched last year, blends green tea and black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories, according to the company.

"Diet Snapple Trop-A-Rocka has been one of the best-selling, limited-time offers in Snapple history," Snapple VP marketing Regan Ebert said. "We’re proud to work with Bret to continue making this wildly popular tea available to Snapple fans nationwide."

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