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Nestlé makes exotic new addition

BY Ryan Chavis

STAMFORD, Conn. — Nestlé Pure Life, a bottle water brand, announced that its product portfolio will be expanding with the debut of Nestlé Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with fruit flavors. The new product will be available in four flavors: Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime.

The Pure Life Exotics line provides a healthier option for consumers who are looking to step away from sugar-laden soft drinks, the company said.

“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestlé Pure Life brand manager.

Nestlé Pure Life Exotics Sparkling Water is now available nationwide at Target, though the Key Lime flavor is not yet available. The suggested retail price is $2.99 for an 8-pack carton of 12-oz cans.

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Energizer Holdings to close feminine care facility in Montreal

BY Antoinette Alexander

ST. LOUIS — Energizer Holdings has announced that it will close its feminine care facility in Montreal, Quebec by early 2017 as part of its previously announced restructuring program.

Costs and savings from the closure are included in the estimated $350 million in total restructuring costs and $300 million in total gross restructuring savings.

"This was a difficult but necessary decision to maintain the company's position in this highly competitive business," said David Hatfield, president and COO of Energizer Personal Care. "This decision is being announced now to maximize planning and transition time for all colleagues and the community. We will support our colleagues through this transition, and will work with local officials to ensure that support and resources to help colleagues re-enter the labor market are made available."

Feminine care production at the Montreal facility will be consolidated into the company's Delaware facility; thereby maximizing cost and efficiencies. Consolidation will happen in phases from the summer of 2015 through early 2017. The Montreal facility currently employs 430 workers.
 

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Survey: Gift cards highly popular with consumers

BY Dan Berthiaume

WASHINGTON — Americans love giving and receiving gift cards. According to a survey of more than 1,100 U.S. consumers from the Retail Gift Card Association, 77% of consumers have given a gift card in the past year and 90% have received at least one in the past year.
 

In addition, most consumers don’t require a sale or promotion to purchase a gift card, and the No. 1 reason shoppers like to give or receive gift cards is that they allow the end users to purchase what they want. Sixty-five percent of consumers prefer the convenience of gift cards when giving a gift from a group, and 74% of shoppers will wait for a sale or promotion before redeeming their cards. Other key findings include:
 

  • Mobile and e-code gifts are still emerging: 54% of consumers have not heard of mobile gift cards or e-codes, and only 17% of shoppers are “very comfortable” using them. However, 62% of the respondents who choose mobile/e-code gift cards do so when they need to get it there right away.
  • Significant benefit to retailers: Gift cards get shoppers in the door to purchase more; 72% do some shopping for themselves when going to a store or website to purchase a gift card. Also, gift cards increase sales during redemption; 45% of shoppers will spend more than the value of the gift card when they redeem.

“Convenience and choice make gift cards extremely popular among consumers,” said Mary Donovan, executive director of the RGCA. “Although mobile gift cards and e-codes are not widely used by consumers, we anticipate that the adoption of these technologies will continue to rise into the future. From a business perspective, we are pleased to see the degree to which gift card sales deliver benefits to retailers: consumers report spending more when both purchasing and redeeming gift cards.”

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