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Nestle, Jamba Juice suspend ready-to-drink beverage line

BY Melissa Valliant

EMERYVILLE, Calif. Nestle and Jamba Juice’s ready-to-drink beverages squeezed their way into the beverage segment only six months ago, but it was announced last week that the line will now cease to be produced—at least temporarily. Though the product has been well received by consumers, production issues are forcing Nestle, the world’s largest food and beverage company, and leading smoothie restaurant Jamba Juice to suspend production and shipments.

“We have faced challenges recently with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues. This is particularly disappointing given the strong reception we have received from consumers and customers alike,” said Nestle USA Beverage Division president Rob Case. “We at Nestle are fully committed to re-assessing our Jamba ready-to-drink beverage proposition so that we can come back stronger and positioned for success in the future.”

According to Jamba, Inc.’s president and CEO, James White, said that customer sell-in and feedback proved better than expected, and the six SKUs ranked among the top in the category. “While this is an unfortunate event, this suspension will provide the opportunity to evaluate new manufacturing solutions which could enable the Jamba brand to secure an even stronger position in ready-to-drink beverages.”

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Dr Pepper Snapple joins Stevia-sweetened beverage stampede

BY Rob Eder

NEW YORK Fresh off news that its two biggest competitors plan to launch new diet beverages containing a new sugar alternative made from the plant Stevia, Dr Pepper Snapple Group announced Thursday it also plans to join Coke and Pepsi, and expects to launch a similar beverage product containing the new alternative sweetener.

On Wednesday, the Food and Drug Administration approved the use of Stevia-based sweeteners in foods and beverages.

The sweeteners, made from the leaves of a South American shrub, will provide natural alternatives to chemical sweeteners like Equal and Splenda.

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FDA approves Coca-Cola, PepsiCo sweeteners derived from stevia plant

BY Jenna Duncan

ATLANTA, GEORGIA and PURCHASE, N.Y. The Food and Drug Administration has announced that a sweetener derived from the stevia plant that were developed by Cargill and Coca-Cola, and one developed by PepsiCo, have been approved for use in foods and beverages.

Coca-Cola and Cargill had partnered to develop the branded sweetener Truvia which will be used to sweeten soft drinks and fruit-flavored beverages, the companies have said.

PepsiCo’s PureVia sweetener, also created from a process using rebiana, a natural extract from the South American –native stevia plant, also received designation as “generally safe” for human consumption.

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