Nestle, Jamba Juice suspend ready-to-drink beverage line
EMERYVILLE, Calif. Nestle and Jamba Juice’s ready-to-drink beverages squeezed their way into the beverage segment only six months ago, but it was announced last week that the line will now cease to be produced—at least temporarily. Though the product has been well received by consumers, production issues are forcing Nestle, the world’s largest food and beverage company, and leading smoothie restaurant Jamba Juice to suspend production and shipments.
“We have faced challenges recently with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues. This is particularly disappointing given the strong reception we have received from consumers and customers alike,” said Nestle USA Beverage Division president Rob Case. “We at Nestle are fully committed to re-assessing our Jamba ready-to-drink beverage proposition so that we can come back stronger and positioned for success in the future.”
According to Jamba, Inc.’s president and CEO, James White, said that customer sell-in and feedback proved better than expected, and the six SKUs ranked among the top in the category. “While this is an unfortunate event, this suspension will provide the opportunity to evaluate new manufacturing solutions which could enable the Jamba brand to secure an even stronger position in ready-to-drink beverages.”
Dr Pepper Snapple joins Stevia-sweetened beverage stampede
NEW YORK Fresh off news that its two biggest competitors plan to launch new diet beverages containing a new sugar alternative made from the plant Stevia, Dr Pepper Snapple Group announced Thursday it also plans to join Coke and Pepsi, and expects to launch a similar beverage product containing the new alternative sweetener.
On Wednesday, the Food and Drug Administration approved the use of Stevia-based sweeteners in foods and beverages.
The sweeteners, made from the leaves of a South American shrub, will provide natural alternatives to chemical sweeteners like Equal and Splenda.
Coke asks regulators in Australia, New Zealand to approve use of phytosterols
ATLANTA Coca-Cola South Pacific recently applied to Food Standards Australia New Zealand to add phytosterols at a level of 4.5 per liter to all fruit juice drinks with at least 20% juice. The application applied to both Australia and New Zealand, and Coke said it wants these drinks to target the over-40-year-old population, since data has shown phytosterol can lower cholesterol levels.
Scientific studies were included in the application, though FSANZ will be looking into a wider range of material. The European Food Safety Authority recently supported a submission for a plant sterol-based health claim from Unilever, saying, “Plant sterols have been shown to lower/reduce blood cholesterol. Blood cholesterol lowering may reduce the risk of coronary heart disease.” FSANZ stated one of its concerns that consumers may exceed the Acceptable Daily Intake, created by the Joint FAO/WHO Expert Committee on Food Additives, by consuming multiple products that contain phytosterol esters.
Currently, phytosterol esters from vegetable oils and non-esterified phyotsterols—derived from a tall-oil source—are permitted in oils spreads and margarines in Australia. And since November 2006, phytosterol esters have been permitted in breakfast cereals, low-fat milk and low-fat yogurt. Non-esterified phtosterols from vegetable oil have not yet been accepted.