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Nestlé expands Valentine’s Day collection with new kits

BY Ryan Chavis

GLENDALE, Calif. — Nestlé USA announced expansions to its seasonal Valentine’s Day collection, which includes cards kits filled with Nestlé-branded treats.

“This year, Nestlé has created some very special treats for Valentine’s Day that go above and beyond just candy or cards,” Tricia Bowles, spokeswoman for Nestlé USA Confections and Snacks, said. “We’re helping Mom create the perfect classroom exchange kits including an extensive lineup of convenient, affordable and special treats with activities that are perfect for school exchanges, snacking and parties.”

The new assortment of Valentine’s Day card exchange kits include:

  • Wonka Mix-Ups Treat Bag Kit, 24 pouches: The Mix-Ups kit includes stickers, Valentine-themed pencils and a variety of Wonka candy, including Nerds, SweeTARTS and Laffy Taffy. SRP $8.98;
  • Wonka Nerds in Disguise Candy and Card Kit: Each package includes a package of Nerds in a new mystery flavor. SRP $3.29. Available exclusively at Target;
  • Raisinets Treat and Card Kit, 20 pouches: A card kit filled with real fruit pieces of raisins and covered in milk chocolate. SRP $4.99. Available exclusively at Target; and
  • Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit: This 24-piece exchange kit includes packets designed to double as Valentine’s Day cards. Available exclusively at Target.

Other Valentine’s Day products offered by the company include Nestlé Crunch and Butterfinger Hearts, 35-piece Chocolate and Sugar Exchange Bag, Nestlé Chocolate Minis Bag, 36-piece Valentine Nerd, and the 40-piece WONKA Mix-Ups Treat Size Bag.

 

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Welch’s PB&J Snacks to hit retail shelves

BY Ryan Chavis

ALLENDALE, N.J. — The Promotion in Motion Cos., makers of Welch’s Fruit Snacks, announced the launch of Welch’s PB&J Snacks, which combines the tastes of peanut butter and jelly in one treat. 

The bite-sized snacks have a chewy center made with real fruit, which is surrounded by a peanut butter coating. Snackers can choose from four varieties: Concord Grape or Strawberry center and creamy or crunch peanut butter outside.

"We are thrilled to be launching Welch’s PB&J Snacks, an innovative new product that transforms one of the most beloved flavor combinations into a perfect at-home or on-the-go snack," Josh Shapiro, VP of Marketing for the Promotion In Motion Cos., said. "The creation of Welch’s PB&J Snacks strengthens our commitment to providing fun and delicious snacks for the entire family to enjoy."

Welch’s PB&J Snacks will be sold in an 8-count box with a suggested retail price of $2.79, with additional package types to be released throughout the year.
 

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Samuel Adams debuts Rebel IPA

BY Ryan Chavis

BOSTON — Samuel Adams announced that it’s ready to share Rebel IPA with drinkers across the nation. The IPA offers consumers citrus aromas along with piney, resinous notes that come from West Coast hops.

Rebel IPA was one of the first beers to be developed in the Samuel Adams nanobrewery, a small batch, 10-gallon brewery system that operates within the confines of the Samuel Adams Boston Brewery.

"We built the Samuel Adams nanobrewery to experiment with different brewing techniques and ingredients in small batches. The nano acts as a test kitchen within our Boston Brewery, and it was here that Rebel IPA was born," Seth Adams, brewer at the Samuel Adams nanobrewery, said. "The West Coast hops we use in this brew are some of my personal favorites, and I’m extremely proud to see this brew grow from these experimental roots to being available nationwide."

As of January, Samuel Adams Rebel IPA is available on draft nationwide. Beginning in February, the brew will be available in bottles, in a six-pack for a suggested retail price of $7.99 to $9.99, and in 12-packs for a SRP of $14.99 to $17.99.

 

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