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Nestlé expands Valentine’s candy seasonal assortment

BY Jason Owen

GLENDALE, Calif. — Nestle today announced new additions to its line of Valentine’s Day offerings.

This season’s collection includes the new Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. Returning this year are Lik-M-Aid Fun Dip Valentine Exchange Kit, Nestlé Crunch and Butterfinger Hearts, Wonka’s best-selling Nerds , Pixy Stix, or Laffy Taffy Candy and Card Kits, Wonka Sweetarts Lollipops and Wonka Sweetarts Hearts.

"Valentine’s Day is that special time of year when we express our love and friendship with the exchange of delightful cards and candies," said Tricia Bowles, spokeswoman for Nestlé USA Confections & Snacks. "This year, we’ve also given moms more of what they told us they wanted: convenient, affordable and versatile treats that are great for school exchanges, snacking and parties."

A full listing of the new products are below:

Candy & Card Kits
Spread the love with an assortment of convenient Valentine’s Day card classroom exchange kits in Nestlé Crunch and Wonka flavors that include cards made to fit these classic treats:

  • New Sweetarts Candy & Card Kit; 24 pieces, 7.29 oz., SRP: $3.29

  • New Nestlé Crunch Minis Candy & Card Kit; 20 pieces, 7.7 oz., SRP: $3.29

  • Best-selling Lik-M-Aid Fun Dip Exchange Kit; 24 pouches, 12 oz., SRP: $3.29

  • Pixy Stix Candy & Card Kit; 32 pieces, 5.17 oz., SRP: $3.29

  • Nerds Candy & Card Kit; 20 pieces, 9 oz., SRP: $3.29

  • Laffy Taffy Candy & Card Kit; 24 pieces, 7.5 oz., SRP: $3.29

New Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit
Kids can become tasting sleuths with the first-ever Wonka Lik-M-Aid Fun Dip Mystery Flavor, packaged in a 24-piece exchange kit that includes packets designed to double as Valentine’s Day cards. Try and figure out the secret flavor (we’re not telling!). Available exclusively at Target.

Nestlé Crunch and Butterfinger Hearts
It’s easier than ever to give them your heart with heart-shaped chocolate treats filled with delicious Butterfinger or Nestlé Crunch pieces and wrapped in a colorful pink and red foil. Available with seasonal packaging in 8-oz. or 10-oz. bags and with an SRP of $2.99 to $3.19.

Sweetarts Lollipops
They’re a little bit sweet and a little bit tart, but the cherry-flavored, heart-shaped Sweetarts lollipops are every sweetheart¹s perfect Valentine’s Day candy — 11 oz. with an SRP of $2.49.

Sweetarts Hearts
Choose from pink and purple swirled heart-shaped Sweetarts Hearts Gummies or Sweetarts’ Hearts, a spin on the iconic Valentine’s Day conversation heart available in your favorite sweet and tart flavors. These Sweetarts Hearts are perfect for decorating and snacking, or purchase them in convenient pouches ideal for classroom exchanges:

  • Sweetarts Hearts: 8.25 oz., 22 pouches, SRP: $2.49; and 18 oz., 44 pouches, SRP: $4.49

  • Sweetarts Hearts Gummies: 11 oz., SRP: $2.49

 

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Pennsylvania to privatize wine, liquor sales in coming year

BY Michael Johnsen

HARRISBURG, Pa. — Wine and liquor next year may be available for sale in retail outlets, including pharmacy, across Pennsylvania. 

Pa. Gov. Tom Corbett on Tuesday submitted the spending plan for the 2013/2014 state budget, which includes a provision to replace the more than 600 state liquor stores with twice as many privately run liquor and wine stores, according to an AP report published Tuesday by the Patriot News

Privatizing wine and liquor sales, which Corbett states will be budget-neutral for Pennsylvania, will open the door for wine sales in big-box retailers, supermarkets, convenience stores and pharmacy operations. 

The plan allows for up to 1,200 wine and liquor licenses, which would double the number of state-owned outlets in operation today. The Pennsylvania Liquor Control Board, which presently operates the state-run stores, would still exist in a licensing capacity.


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Skyy Vodka sweetens Valentine’s Day with new strawberry-infused spirit

BY Rebecca Haughey

SAN FRANCISCO — Skyy Vodka on Tuesday announced the introduction of its new Skyy Infusions Wild Strawberry, a first-of-its-kind vodka made with real, wild strawberries.

Launching just in time for Valentine’s Day, Wild Strawberry joins the brand’s existing line of innovative, premium flavors, which includes coconut, dragon fruit, blood orange, pineapple, ginger, cherry, grape, citrus, raspberry and passion fruit.

Smaller and sweeter than their grocery-aisle cousin, wild strawberries are a favorite of farmer’s markets across the country, delivering a stronger flavor and a more aromatic bouquet than garden-variety strawberries. Featuring a well-balanced celebration of ripe berries, hints of tropical vanilla and finishing with the roundness of white chocolate, Skyy Infusions Wild Strawberry pairs well with a box of Valentine’s Day sweets.

"Fresh strawberry is one of the most popular cocktail flavors in the United States, but to date that bright, sweet experience hasn’t really been captured in an actual spirit," said Jason Daniel, Skyy Vodka brand director. "Pairing our proprietary infusions process with the more complex wild strawberry varietal, we have captured the true essence of the fruit, allowing fans to experience that delicious flavor without a blender or heavy juices."

Skyy Infusions Wild Strawberry will be available in 50 mL ($1.99), 750 mL ($18.49), 1 L ($23.49) and 1.75 L ($26.99). The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on- and off-premise sampling promotions.

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