CENTER STORE

Nestlé celebrates Valentine’s Day with new treats

BY Allison Cerra

GLENDALE, Calif. — Nestlé is spotlighting some of its most popular brands with new seasonal items.

This Valentine’s Day, consumers can purchase the following items:

  • SweeTarts jelly beans: SweeTarts offers the iconic sweet and tart candies in jelly bean form. Offered in purple, turquoise and magenta packaging, the cherry- and grape-flavored treats carry a suggested retail price of $2.49 per 14-oz. bag;

  • Wonka heart toppers: Available for SweeTarts or Gobstoppers, this colorful, heart-shaped candy-filled tube is topped off with an oversized heart that also features a built-in gift tag. The suggested retail price is 99 cents per 1.2-oz. to 1.5-oz. size;

  • Paul Frank Nestlé Crunch king size bar: A Target exclusive, the limited-edition Paul Frank packaging features “Julius the Monkey.” What’s more, when you open the outer flap of the red box, there’s a space for you to write a message for your loved one. The 2.75-oz. size touts a suggested retail price is $1.99;

  • Butterfinger heart box: This heart-shaped box is filled with miniature candy bars and has a motto scrawled across the front of the box: “Nobody’s gonna lay a finger on my Valentine.” The 8-oz. carries a suggested retail price of $4.99; and

  • Wonka Exceptionals chocolate for Valentine’s Day: The candy, in its final year, is availabke in Scrumdiddlyumptious, Triple Dazzle Caramel, Fantabulous Fudge and Chocolate Waterfall. Each 3.5-oz. bar carries a suggested retail price of $1.99.

“Nestlé is always looking for new and fun ways to innovate the world of confections,” Nestlé USA Confections & Snacks spokeswoman Tricia Bowles said. “These captivating new products are an easy, delightful and fool-proof way to let someone special know you’re thinking of them this Valentine’s Day.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Gatorade announces multiyear partnership with Heisman trophy winner

BY Allison Cerra

CHICAGO — A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

Carolina Panthers quarterback Cam Newton has joined Gatorade’s roster of athletes who work with the brand to educate athletes on the importance of sports nutrition, the company said. The multiyear partnership will kick off by having Newton test with scientists from the Gatorade Sports Science Institute, who will work one-on-one with Newton to identify ways in which he can improve his on-field performance through proper sports fueling and training. Newton also will be featured in upcoming Gatorade brand campaigns including television, print and digital advertising.

"Gatorade is focused on elevating the importance of proper athletic fueling, so it’s important for us to partner with athletes who believe sports nutrition improves performance. Gatorade has been an essential piece of Cam’s football equipment since an early age which makes this partnership a natural fit," Gatorade president of North America and global CMO Sarah Robb O’Hagan said. "Cam has proven himself as a naturally gifted athlete with a promising NFL career. We look forward to helping him achieve his football goals by providing him with customized testing and research and a fueling plan to help him elevate his game."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Safeway, Kraft food bank program yields almost 362,000 bags of groceries

BY Michael Johnsen

PLEASANTON, Calif. — Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.

In addition to helping provide products for the food drive, Kraft Foods donated $420,000 to local food banks in Safeway’s U.S. operating divisions.

To help drive contributions, Safeway had preselected and bagged high-quality pantry staples, allowing customers to purchase the bag for a discounted price and place it in a donation barrel that went directly to a local food bank.

"Hunger is a very serious issue in our country that often goes overlooked," stated Larree Renda, Safeway EVP and chair of the Safeway Foundation. "Sadly, more than 50 million Americans, or 1-in-6 of our neighbors, struggles to put food on their tables. That’s why we joined with Kraft Foods and encouraged our customers to help us tackle this problem. The Help Us End Hunger (Every Bag Counts) food drive and Kraft Foods’ meal donation meant that nearly 362,000 families in need had nutritious food."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?