CENTER STORE

Nestle calls on FDA to issue lower sodium targets

BY Gina Acosta

WASHINGTON — Nestle, the world's largest food and beverage company, announced Thursday it is accelerating sodium reduction efforts and is calling on the FDA to issue new voluntary targets.

Nestle says it is committed to helping people consume no more than 2,000 milligrams of sodium per day, as recommended by the World Health Organization (WHO) – a target that is lower than the current U.S. Dietary Guidelines recommendation of 2,300 milligrams per day.

"Our food and beverages provide nutrition to people in 189 countries, and with this scale we have a powerful platform to contribute to better global health outcomes, including for heart health," said Paul Grimwood, Chairman and CEO, Nestlé USA. "We are committed to constantly improving the nutritional profile of our products, but we also recognize that effective solutions to public health challenges require broad, multi-stakeholder efforts. This is why we encourage our industry colleagues, along with others in both the private and public sector, to join forces and combine our varied expertise to help people move toward healthier eating patterns, including a diet lower in sodium."

Nestle also said it will increase the number of foods and beverages across its global portfolio that could reasonably fit into a dietary pattern that contains less than 2,000 milligrams of sodium per day (currently 43 percent of Nestlé's foods meet this target).

In the U.S., where Nestle products are found in 97% of households, progress to-date in sodium reduction includes:

  • Reducing sodium by an average of 10% compared to 2013 levels in 250 products across the entire portfolio of six Nestle pizza and snack brands — DIGIORNO, TOMBSTONE, CALIFORNIA PIZZA KITCHEN, JACK'S, HOT POCKETS and LEAN POCKETS.
  • Now, 99% of Lean Cuisine entrees can reasonably fit into a dietary pattern that contains less than 2,000 milligrams of sodium per day.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Pepsi brings emoji fever to beverage aisle

BY Gina Acosta

PURCHASE, N.Y. — Pepsi has kicked off an unprecedented global campaign that speaks to consumers in today's most popular language: Emoji.

The brand's PepsiMoji campaign invites fans across the U.S. to #SayItWithPepsi this summer. Emoji-clad bottles and cans are already hitting stores, where over 1 billion bottles and cans around the world will feature the emojis.

"Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before," said Chad Stubbs, VP of marketing, Pepsi. "From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi MAX hitting retail shelves, everyone will want to #SayItWithPepsi this summer."

To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads on May 16 that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.  

Continuing throughout summer 2016, PepsiMoji designs will be popping up in a variety of ways:

  • A PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
  • A partnership with STORY, New York City's retail concept store, will help bring to life the "Have Fun" installation to the store this spring. The installation is about experiencing emojis through different mediums and exploring self-expression and communication with Pepsi. The concept store will also feature custom PepsiMoji merchandise, a collaboration between PepsiCo Design and The Joester Loria Group. The collection features apparel, tabletop essentials, tumblers and more. The space will also serve as a venue for various events through the end of May.
  • An interactive billboard in Times Square in New York City that consumers can be a part of, starting June 6 and running for two weeks.
  • An activation at MLB All-Star Week, July 8-12 in San Diego, where Pepsi will create engaging fan experiences that celebrate #SayItWithPepsi throughout the event.
  • A custom #SayItWithPepsi Snapchat integration to celebrate World Emoji Day on July 17.
  • Later in the summer, an additional wave of PepsiMoji designs will be released online and on bottles.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Barefoot launches wine spritzer in cans

BY Gina Acosta

MODESTO, Calif. — Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans.

The exciting new concept in wine adds a touch of summer to any season and lets people take wine many places where it couldn't go before.

"This is such an exciting moment for us here at Barefoot, and also for wine fans across the country," said Jen Wall, winemaker for Barefoot Wine & Bubbly. "It's all about making Barefoot convenient. We took this 'step' to give folks summer in a can at any time of year and to take away some of the barriers for enjoying wine when and where people want."

The sleek, fit-in-your-hand, 8.4-ounce cans are able to go many places where wine bottles and glass aren't always welcome. The cans pack easily into coolers and ice chests, and are ideal for poolside, the beach, barbecues and any kickback place when the weather is warm or when you want a taste of summer.

Barefoot Refresh Spritzers, made in the classic spritzer style, are a refreshing wine-based beverage with a signature spritz. Available in Crisp White and Summer Red, they taste terrific over ice, mixed in a cocktail and, of course, straight from a chilled can.

"One of our missions at Barefoot is to make the everyday more fun and to make life, and wine, less serious," said Wall. "I genuinely believe people around the country will love our Refresh Spritzers in cans and they'll love all the places they can take them."
Barefoot Refresh Spritzers in cans are yet another innovative idea from Barefoot—the most awarded wine brand in U.S. competitions —and they deliver all the quality, value, convenience and fun that people know to expect from Barefoot.

Affordably priced at a suggested retail price of $8.99 for a four-pack or $2.49 for singles, Barefoot Refresh Spritzers in cans are now available at CVS and retailers nationwide.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?