CENTER STORE

Nestle appeals to baseball fans with presence at minors

BY Drew Buono

GLENDALE, Calif. Nestle has announced that it will host Nestle Drumstick Cones Family Days at select minor league baseball parks across the United States. The added presence will help promote Nestle’s minor league sponsorship.

Discount tickets, birthday parties, family photos and other family activities are planned for fans that come out to games during Drumstick nights. With the purchase of two Nestle Drumstick Cones, fans can also receive a free personalized baseball card when they visit the Nestle Web site.

“We are excited to dish up a sweet part of Americana that families can slow down and enjoy together—Nestle Drumstick ice cream cones and baseball,” John Harrison, the official taster for Nestle Drumstick cones, said.

For all of the details on the Nestle Drumstick Family Days events, fans can visit www.drumstick.com/topps.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Purple expands to Northern Conn. and R.I. with Northeast Beverage

BY Adam Kraemer

FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Northeast Beverage Co. of Rhode Island has agreed to distribute the company’s signature beverage, Purple, throughout Northern Connecticut and Rhode Island.

“We are excited to partner with Northeast Beverage Company to expand our distribution further through the New England area,” said Ted Farnsworth, founder and chief executive officer of Purple. “As a leading beverage distributor, Northeast Beverage Company has existing relationships with key retail and on-premise accounts across the region. Coupled with our successful launch in other areas of the Northeast and our growing national presence, this additional distribution will bring us closer to our goals of becoming a national brand.”

“Purple has been selling well in other parts of the Northeast and we are excited to add the product to our extensive line of current offerings,” said Kevin O’Brien, general manager of Northeast Beverage Company. “By adding Purple to our roster of well-respected brands, we will help not only the company to expand distribution of its functional beverage, Purple, but will also fill the growing demand for healthful beverages in the areas that we serve.”

Northeast Beverage is Rhode Island’s and Connecticut’s exclusive distributor of Red Bull, as well as being Rhode Island’s exclusive Coors distributor. The company also distributes Snapple and Muscle Milk.

Purple can be found in select GNC stores across the country, as well as in drug stores, health food stores, supermarkets and convenience stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Minute Maid introduces two flavors of enhanced juice drinks

BY Adam Kraemer

HOUSTON Minute Maid announced today the expansion of its line of enhanced juices to include two new juice drinks—Minute Maid Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade.

The Minute Maid Enhanced Juice and Juice Drink line offers 100 percent juices and juice drinks that are nutritionally enhanced to help meet consumers’ health needs. Along with the other flavors, including Minute Maid Pomegranate Blueberry flavored 100 percent fruit juice blend, in Minute Maid’s offering of pomegranate-flavored enhanced juices and juice drinks the new offerings also contain antioxidant vitamins C and E.

“Consumers love the health benefits that antioxidants provide and the taste of pomegranate, as we’ve seen from the phenomenal success of our Pomegranate Blueberry flavored juice blend,” said Charles Torrey, Minute Maid marketing group director. “With summer just around the corner, now is the perfect time to enjoy the delicious pomegranate flavor in refreshing, nutritionally enhanced tea and lemonade.”

All Minute Maid Enhanced Juices and Juice Drinks are offered in distinctive 59-fl.oz. PET bottles, with an “easy pour” side grip and clear packaging to showcase the quality of the juice

Both new products are available now in stores nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?