Nepal disaster recovery supplies donated by Cardinal Health
DUBLIN, Ohio – Nepal earthquake survivors are receiving urgently needed medical supplies donated by Cardinal Health.
Cardinal Health donated over $250,000 in supplies to support AmeriCares relief and emergency preparedness efforts in Nepal, including surgical packs, casting material, crutches and basic toiletries. Supplies will be shipped to Kathmandu and other regions dealing with disaster to resupply hospitals and mobile medical teams treating earthquake survivors.
AmeriCares immediately delivered 240 cases of Cardinal Health products from its emergency response inventory as part its first airlift for the crisis. Its first shipment to Nepal on May 5 airlifted 14 tons of emergency medical aid, including nearly $1 million in urgently needed antibiotics, pain relievers, sutures, bandages, crutches and intravenous fluids. Additional shipments will continue to ensure frontline health workers have medicines and supplies to care for survivors.
But more than sending supplies, Cardinal Health's executives personally contributed to the relief effort.
Cardinal Health director of pharmacy Hooshang Shanehsaz volunteered to join a team of doctors, nurses, paramedics and logistics experts with the Delaware Medical Relief Team headed to Nepal.
The Cardinal Health Foundation also donated $25,000 to AmeriCares to support Nepal disaster recovery efforts.
Since 2008, Cardinal Health has donated more than $100 million in medical products, which are often the most needed items in times of disaster, to its disaster relief partners.
RILA details retailers’ actions on data security
WASHINGTON — The Retail Industry Leaders Association spoke out in Washington, D.C., this week on the steps retailers are taking to protect against data breaches.
Brian Dodge, executive VP, communications and strategic initiatives at RILA, testified at the House Financial Services Committee hearing, “Protecting Consumers: Financial Data Security in the Age of Computer Hackers,” Thursday, May 14.
In his testimony, Dodge outlined the major steps taken by the retail community to enhance cybersecurity throughout the industry, including an investment of more than $8 billion to upgrade payment terminals to accept more secure chip-based credit cards. Dodge also urged banks to issue Chip-and-PIN credit cards instead of the less secure Chip-and-Signature cards, which lack the two-factor authentication protection that has reduced fraud in Europe and Canada.
While highlighting current efforts on the part of the retail industry to combat cyber-attacks and share threat information, Dodge also voiced support for federal data breach legislation that clears up regulatory confusion to better protect and notify consumers in the event of a successful attack.
“One area of security that needs immediate attention is payment card technology,” said Dodge in his testimony. “RILA members have long supported the adoption of stronger debit and credit card security protections. The woefully outdated magnetic stripe technology used on cards today is the chief vulnerability in the payments ecosystem. This 1960s era technology allows cyber criminals to create counterfeit cards and commit fraud with ease.
“Retailers continue to press banks and card networks to provide U.S. consumers with the same Chip-and-PIN technology that has proven to dramatically reduce fraud when it has been deployed elsewhere around the world,” concluded Dodge.
Costco launches social member referral program
BY Gina Acosta
ISSAQUAH, Wash. — Costco is trying to increase its membership base in Canada with an innovative social media campaign.
The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.
The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.
According to Buyapowa, this kind of program is the next step in customer referrals: a gamified, social experience for users to encourage referrals as well as loyalty.
Here’s the steps Costco members will follow to sign up and win: 1. Click the Get Started button to register. 2. Enter your information. 3. Share with your friends! 4. Once shared, you will receive a confirmation email when someone you referred successfully signed up for a new Costco membership. 5. With each successful referral, you will receive your Gift Pack by mail within 6-8 weeks. 6. Check the Leaderboard for your ranking and chance to win more prizes!
The gift pack includes Tide Pods Free & Gentle (1 action pack), Febreeze clip (1 vent clip), Mr. Clean Magic Erasers (1 pad), Pantene Shampoo Sheer Volume (50 mL), Pantene Conditioner Sheer Volume (50 mL), Herbal Essences Hello Hydration Shampoo (50 mL), Olay Ultra Moisture Bodywash (50 mL), Secret Clinical (14 g), and Embrace Sensitive Razor (1).
Based in London and New York, Buyapowa is a 'Social Customer get Customer' sales platform used by the likes of Tesco, O2, NBC Universal, Costco, EE and Debenhams to transform fans and followers into shopper advocates.
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