HEALTH

Nelsons launches Rescue Pearls for stress relief

BY Michael Johnsen

NORTH ANDOVER, Mass. — Nelsons on Thursday launched Rescue Pearls, dissolvable gel capsules that provide relief from daily stress. Each pearl releases one dose of Rescue Remedy. 

"Consumers, both loyal Rescue users and those new to the brand, immediately responded to the convenience of Rescue Gum and Pastilles, and they quickly became our most popular items," stated Katrina Eichenfeldt, Rescue Remedy senior brand manager. "Building on that feedback, we conducted consumer research to gain a better understanding of how consumers want to take Rescue and Pearls was the clear winner." added Eichenfeldt.


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HEALTH

Morton Salt makes entry into Epsom salt category

BY Michael Johnsen

CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

"The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

Morton’s new Epsom salt line includes four core products, which are unique in that they are made with natural magnesium sulfate.

Morton Natural Epsom salt (plain) serves the functional need of soothing minor aches and sprains when soaking in a bath of hot water and Morton Epsom salt. 

Morton Natural Epsom salt with lavender or eucalyptus fragrances offers a sensory experience that can help promote relaxation while soothing minor aches and sprains. Morton Natural Epsom salt with lavender scent offers calming properties that may help to encourage a restful sleep, while Morton Natural Epsom salt with eucalyptus scent helps to relax the senses and relieve tension.

The line also includes a lotion containing Morton Natural Epsom salt. 

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Heel introduces new cold remedy brand portfolio, refreshes Traumeel analgesic packaging

BY Michael Johnsen

ALBUQUERQUE, N.M. — Heel on Thursday announced the launch of the Reboost cold and flu product line and new packaging for the Traumeel pain relief product line. The Reboost product line brings together four of the company’s cold, cough and flu products under a single brand that has been specifically designed to speak to the consumer in a retail environment. 

“These new options will help retailers better respond to increasing consumer interest in and demand for medicines with natural ingredients, including homeopathic products that provide relief with rare side effects,” stated Cliff Clive, Heel CEO. “As a trusted name in homeopathic medicines, Heel is committed to meeting the needs of both retailers and consumers by offering medicines with an impressive safety profile.” 

The Reboost line of products includes nasal spray (0.68 fluid ounces) for the temporary relief of minor nasal symptoms, throat spray (0.68 fluid ounces) for the temporary relief of minor pain from sore throat and pain from canker sores, tablets (100 ct) for the temporary relief of flu symptoms and cough syrup (4.23 fluid ounces) for cough and chest congestion relief. This line of products will replace previous Heel products Nectadyn, Sinusin and Vinceel.

The redesigned Traumeel packaging, with a new vertical orientation, better maximizes shelf space for retailers and generates dramatic profitability gains per foot of shelf space, the company reported. The new packaging will also contain a new formula of Traumeel that has been shown to provide pain relief for ankle sprain that is equivalent to prescription-only diclofenac topical.

These changes are set to debut on store shelves beginning September 2013. 

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