HEALTH

Nelson brings lower-dose, higher-absorption iron solution to market

BY Michael Johnsen

BOSTON — Nelson marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals.

Nelson, however, is approaching the market with a "less is more" mantra. In other words, it’s a lower dose iron solution with a higher aborption rate.

And because of the lower iron dose, it’ll be a lot less likely to cause constipation and will be gentler on the stomach too.

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Hyland’s readies for relaunch of Teething Tablets

BY Michael Johnsen

BOSTON — Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For exmple, last week Hyland’s put out a call to its Facebook fans for help on developing its advertising message when it comes back to market.

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Pharmavite’s new omega-3 is no fish story

BY Rob Eder

BOSTON — Pharmavite is talking up its Nature Made 300-mg Krill Oil supplement, which delivers a combination of omega-3 fatty acids and antioxidants from naturally occurring Astaxanthin — a carotenoid that is found in microalgae, yeast, salmon, trout, krill, shrimp, crayfish and crustaceans. Astaxanthin provides the red color of salmon meat and cooked shellfish.

Supportive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

Each Nature Made Krill Oil supplement contains 90 mg omega-3 (50 mg EPA, 24 mg DHA) and 75 mg phospholipids, and has no fishy aftertaste.

Nature Made Krill Oil comes in small softgel capsules that are easy to swallow with out the unpleasant “fish burps” commonly associated with other omega-3 supplements.

Check it out at booth No. 807, or visit NatureMade.com.

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