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NCPA: Increase in use of MTM, generics to cut deficit

BY Alaric DeArment

ALEXANDRIA, Va. — A group representing independent pharmacies is urging Congress to cut the deficit by reducing healthcare expenditures, but "without compromising patients’ access to their pharmacy of choice or harming local jobs."

In a letter to the Joint Select Committee on Deficit Reduction, the National Community Pharmacists Association suggested increasing use of generic drugs, encouraging services, such as medication therapy management, collecting manufacturer rebates and allowing patients to choose their pharmacies and avoid requirements to use mail-order services. These measures, the NCPA said, could reduce spending on drugs and increase medication adherence.

"We believe that significant savings can be found through simple reforms to programs like Medicare and Medicaid that will result in reduced drug costs for the federal government and consumers," NCPA CEO and EVP Douglas Hoey said. "Nothing can save the health system more money that the appropriate use of generic medications. Local pharmacists are leading the way on the proper use of these cost-cutting drugs. In addition, pharmacists, working with prescribers, can help improve the use of medications through counseling, adherence and medication therapy management programs."

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Sears names new supply chain leader

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Sears Holdings announced that former UPS executive Raj Penkar is joining the company as SVP and president of the company’s supply chain.

In his new role, Penkar will be accountable for all aspects of the company’s supply chain, including logistics, warehousing, inventory management and distribution. Prior to joining Sears, Penkar worked at UPS for 24 years and most recently served as president of UPS’ customer solutions division.

"I believe that Raj’s vast experience in driving innovative customer solutions and logistics strategy will be invaluable to our company as we continue to put the customer first in everything we do," Sears president and CEO Lou D’Ambrosio said. "Supply chain and fulfillment are key components in ensuring that we have the right product assortment, at the right place, and at the right time to meet the needs of every customer online, in their home and at the store. Raj’s customer insight is a key asset for any organization and I welcome him to Sears Holdings."

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Tresemme to create style on, off the runway during NYC Fashion Week

BY Antoinette Alexander

NEW YORK — Unilever’s hair styling brand Tresemme has returned as the official hair care sponsor of Mercedes-Benz Fashion Week Spring 2012 for the seventh consecutive season.

From a new location within Lincoln Center to a brand new mobile site and an outdoor advertising campaign, the brand’s presence will be felt more than ever during this year’s Fashion Week, which runs Sept. 8 to 15 at Lincoln Center in New York City.

Tresemme celebrity stylist Jeanie Syfu is once again returning to lead the Tresemme stylist team backstage in creating looks at the Tracy Reese, Charlotte Ronson and Rebecca Minkoff shows. Additionally, women worldwide will get to see the goings-on at fashion’s biggest event through the eyes of Syfu via her online hair diary, which will live on the Tresemme Facebook page and be continuously updated throughout the week. She will share images from hair tests with designers, upcoming hair trends for spring and tips on how to achieve the styles from all three shows.

At Lincoln Center, guests can visit the Tresemme Salon to receive complimentary touch-ups and experience first-hand the updated Fresh Start collection, as well as receive samples of it, which will be distributed throughout the week. The Fresh Start collection is a full line of dry shampoos for any hair type that removes oil, dirt and odor.

Downstairs in the Tresemme Lounge, a photographer will be on-hand to capture fans as they strike a pose. Photos will be uploaded to the Tresemme Facebook page, allowing fans to tag themselves and further interact with the brand. The lounge also will be an ideal place to relax, charge laptops and check out live streaming feed of fashion shows.

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