HEALTH

NBTY introduces new label, package design to supplement line

BY Michael Johnsen

BOHEMIA, N.Y. NBTY earlier this month introduced a refreshed label across its Sundown Naturals supplement line. The new translucent orange bottles are designed to attract customers that will continue to protect the products from UV light and are 100% recyclable, making the packaging more eco-friendly.

And included in the redesign is easy-to-read copy to make choosing the right supplement easier, the company stated. In addition to clear product attributes, NBTY highlighted its allergen statements and included a section called “Smart Facts” to enlighten the customer around benefits of the product. The new package also features a new flip-open cap.

“Today, consumer confidence in the quality and safety of products is of the utmost importance,” NBTY stated. “The Sundown Naturals Quality Guarantee not only ensures customer satisfaction, but also reminds customers that all Sundown Naturals vitamins are laboratory tested for purity, potency and freshness.

“Sundown Naturals has enjoyed a long-standing reputation of quality and value, and this new makeover will help reinforce its natural heritage,” NBTY continued. “The redesign sheds light on all the exceptional attributes of the Sundown Naturals brand, including the superior quality of its products and its eco-friendly philosophy.”

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Forbes Medi-Tech extends contract with Pharmavite

BY Michael Johnsen

VANCOUVER, Canada Forbes Medi-Tech on Wednesday announced it has extended its supply and licensing contract with Pharmavite until mid-2010 for the continued sale of Reducol, the branded cholesterol-lowering ingredient in one of Pharmavite’s line of dietary supplements, Nature Made CholestOff and CholestOff Complete.

The license is exclusive to Pharmavite for distribution through food, drug and mass outlets.

“Since the initial product launch in 2001, the Nature Made CholestOff product line has grown significantly, establishing a strong position in the U.S. ‘heart health’ dietary supplement market,” stated Laura Wessman, SVP operations at Forbes.

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OTCsafety.org launches OTC education tool

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association on Friday morning blasted an announcement to its OTCsafety.org e-mail list that its OTC.101 section is now live.

OTC.101 is the “new, one-stop shop for the tools and information your family needs to help you through allergy season and beyond,” the e-mail states.

But it’s not just about allergies. Included within the section is a quiz on the safe use of OTC medicines. Also, visitors to the site can learn about safety guidelines directly by visiting the new interactive Drug Facts label and find OTC information specific to different members of the family, including children, seniors, and pregnant or nursing moms.

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