HEALTH

NBTY hires seasoned Coca-Cola executive to lead global growth

BY Michael Johnsen

RONKONKOMA, N.Y. — NBTY on Thursday named Kevin Warren president NBTY International.
 
"I am delighted to welcome Kevin to NBTY," Steve Cahillane, NBTY president and CEO, said. "As the company continues to grow, we recognize that the breadth and depth of our international business will play a pivotal role in helping to establish NBTY as the unequivocal global leader in wellness products," he said. "Kevin is a driven and effective leader with extensive global experience in consumer goods. He is uniquely qualified to lead our International business and I am confident that he will take it to new heights."
 
In his new role, Warren will be responsible for the creation of targeted growth strategies for brands such as Solgar, Nature's Bounty and MET-Rx. He will drive the development of new business partnerships and oversee the maintenance of all vendor and affiliate relationships outside the Americas.
 
Warren is joining the company following a successful career at Coca-Cola, where he held a variety of international leadership positions and delivered significant top and bottom line growth. Most recently he served as region director for Russia, Middle East and Africa in the Bottling Investments Group. Prior to that role, he was president and general manager of Coca-Cola Enterprises Canada.  Additionally, he held the position of president and general manager of CCE-United Kingdom. Under Warren's tenure, this business became the most profitable business unit in Coca-Cola Enterprises globally. Before joining Coca-Cola, Warren worked for The Walt Disney Company in the U.S. and various leisure and travel organizations in the U.K.
 
Warren will begin his new role effective Sept. 28 and will be based in the U.K. 
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Unique package design key driver behind new Quick & Go supplement line

BY Michael Johnsen

FRANKLIN, N.J. — NutriSport Pharmacal is introducing several new VMS products under its Quick & Go retail product division. 
 
The division is launching four new products designed to meet consumers needs in two ways: by using a proprietary blend of ingredients that deliver a sustained result at a low cost per serving and employing a fun, patented delivery method that will create buzz by delivering multiple servings in a unique design, the company said.
 
Two of the new Quick & Go supplements are available now, including the Quick & Go 2Sleep sleep aid and Quick & Go Energy energy supplement.
 
And shipping in September there is the company's vitality booster Quick & Go Unisexmax and Quick & Go Hangover Shield. Suggested retail price ranges between $2.79 and $2.99. 
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Kaz launches Vicks Sweet Dreams Humidifier

BY Michael Johnsen

SOUTHBOROUGH, Mass. — Kaz is bringing a dose of magic to the nighttime routine with its new Vicks Sweet Dreams Cool Mist Humidifier, which projects images on the ceiling and launched Wednesday. The humidifier provides restorative moisture to help temporarily relieve cold and flu symptoms.
 
“Tired of bedtime battles, the Vicks Sweet Dreams Humidifier was developed by a mom who set out to make the evening routine easier by creating colorful projections that can soothe and send children off to dreamland, and even have them looking forward to bedtime,” KAZ USA VP healthcare Lara Peterson said. “The humidifier's cool mist also aids in keeping the relative humidity of indoor air between 40% and 60%, which makes it a perfect addition to Mom's flu-fighting arsenal this winter.”
 
The images projected on the ceiling by the Vicks Sweet Dreams Humidifier can be played on their own as a nightlight or used in conjunction with the humidifier's cool moisture output. The cool mist is released into the air to counteract the effects of harsh, dry air and help ease congestion, stuffy noses, dry skin and chapped lips for a better night's sleep, the company s
 
Cool mist humidifiers are recommended by the American Academy of Pediatrics in a baby's room or nursery to help temporarily relieve cold and cough symptoms, Kaz noted. 
 
Designed for medium-sized rooms, the Vicks Sweet Dreams Humidifier's 1-gallon tank can run up to 24-hours on the lowest output setting. It can also be used with two Vicks Scent Pads for menthol vapors. The humidifier, available in pink and blue, will be online and at major baby and pharmacy retailers this September for a manufacturer's suggested retail price of $59.99. 
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