HEALTH

NBTY 3Q revenue up 22%

BY Michael Johnsen

RONKONKOMA, N.Y. NBTY last week posted net sales of $652 million for its third quarter ended June 30, an increase of 22%. However, overall gross profit margins fell to 45% from 51% in NBTY’s fiscal third quarter 2008, reflecting an on-going trend of private-label sales constituting a greater portion of the company’s overall sales. This is the first quarter that NBTY’s nutritional supplement private-label business of Leiner Health, acquired July of last year, has been fully integrated into NBTY’s operational results.

Private label sales traditionally have a lower gross profit and, accordingly, overall gross profit margin decreased.

Net sales for the NBTY’s Wholesale/U.S. Nutrition division, which in addition to Leiner  includes NBTY’s key retail brands like Nature’s Bounty, Osteo Bi-Flex, Rexall, Sundown, Ester-C and Solgar, increased 40% to $396 million.

Sales of Leiner private label products are outpacing overall category growth, NBTY noted — NBTY’s wholesale offerings reported a 10.5% increase for the 13 weeks ended June 27 across food, drug and mass channels, citing Nielsen Group data, as compared to 9.8% growth for the entire category.

Speaking to NBTY’s fiscal success, Harvey Kamil, president and CFO, appeared Monday morning on the Fox Business Morning C-Suite Sit-Down. Asked if dietary supplements were an expendable expense in a down economy, Kamil replied, “People look at their nutritional supplements [as] non-discretionary. They want to stay healthy.”

The core demographic shopping dietary supplements — baby boomers over the age of 50 — are particularly concerned about their health and disease prevention, Kamil added.

“We are answering the demand,” he said. “It’s a science-based industry … fish oil, vitamin D, news comes out almost every day about the benefits of these nutritional supplements. So as the science comes out, the market will move [and] consumers will be buying these products.”

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Bayer Consumer Care launches virtual march against breast cancer

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care last week announced an initiative encouraging women to join a virtual march against breast cancer as part of its One A Day Women’s Take A Stand Campaign.

Through the end of October, women will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

According to a recent Yankelovich survey, although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. As many as 80% of the women surveyed have been personally affected by breast cancer or know someone who has been.

The survey also found that 1-in-5 women who support breast health or breast cancer awareness causes wish they could do more, and 60% of women who have not supported breast cancer organizations and causes say they lack the time or money.

“Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research,” Bayer stated. “For each character created, the One A Day brand will make a donation to a breast cancer cause that will be determined by an online vote.”

The organizations to be included in that vote are: The Breast Cancer Research Foundation, the American Cancer Society and the National Breast Cancer Foundation.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” stated Barton Warner, VP marketing and new business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

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BDI Marketing announces new wave of energy drinks

BY Anna Mcgrath

CARMEL, Ind. BDI Marketing announced the release of a new series of products, including its new 357 Super Magnum Energy Shot, Xtreme Energy Rush and Top Gun sexual stimulant pills in a new 2-oz. liquid shot.

BDI’s 357 Super Magnum Energy Shot provides consumers with enough caffeine to stimulate and fuel the body to perform at unparralled levels throughout the entire day but without the fat, sugar, carbohydrates or calories, the company said.

In celebration of the 10th anniversary of the introduction of its popular Top Gun sexual stimulant pills, BDI is now offering the product in new two-ounce liquid shots, available in Cherry Passion flavors. The pill is aimed to provide consumers with enhanced libido and increased energy and endurance.

Xtreme Energy Rush is packed with three-times the strength of a single cup of coffee; a triple strength punch that provides the body with a shot of long lasting energy.

The new products join BDI’s ever-growing family of incredibly popular liquid, gum and capsule Mini Thin energy products to provide consumers with a delicious option to high-sugar energy drinks.

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