CENTER STORE

NBC to debut ‘Red Nose Day’ charity comedy event with partners Walgreens, M&M’s

BY Michael Johnsen

 

 
 
NEW YORK – NBC on Thursday announced its collaboration with Walgreens and M&M’S Brand around its first-ever “Red Nose Day” broadcast. To drive positive change through entertainment, Walgreens and M&M’S will be two of the presenting media sponsors of the three-hour “Red Nose Day” special on NBC, Thursday, May 21 (8-11 p.m. ET). The live broadcast special will feature stand-up performances, sketch comedy, videos produced by Funny Or Die, and music performances from A-list artists.
 
As part of “Red Nose Day,” from April 17 through May 30, red noses will be available at Walgreens, the exclusive retailer of the emblematic noses in the U.S., for $1 each, with  proceeds contributed to the Red Nose Day Fund. The money raised during “Red Nose Day” will be used to fund programs that address the needs of children and young people living in poverty in the United States and overseas.
 
“We are very excited to bring this internationally acclaimed live event to U.S. audiences to shine a light on the incredible efforts of poverty-fighting charities around the world,” NBCUniversal stated. “‘Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming at its best.”
 
Walgreens and M&M’S will have an on-air and online presence across NBC’s platforms, including the dedicated site for the NBC telecast at RedNoseDayUSA.org
 
“’Red Nose Day’ is all about being funny to raise money, and we’re delighted to work with NBC, Mars and Comic Relief to bring this fun charity event to the U.S. for the first time,” said Alex Gourlay, president of Walgreens. “The money goes to charities that help those who are less fortunate live happier, healthier lives – the same way Walgreens helps our customers be happy and healthy. While supporting Red Nose Day, I hope we’ll all have some fun with the Red Noses.”
 
Richard Curtis, co-founder of ‘Red Nose Day’ and Comic Relief in the U.K., will serve as an executive producer for the NBC telecast (a Universal Television production), along with Hamish Hamilton and Ian Stewart of Done + Dusted Productions. Henrietta Conrad and Lily Sobhani will also serve as executive producers, as will Mike Farah, Anna Wenger and Joe Farrell from Funny Or Die. Hamilton is set to direct.
 
"Red Nose Day has been an extraordinary success in the U.K. due to the amazing support of the public, the artists and our wonderful corporate partners. They provide a simple way for the public to get involved by buying a nose or product, each of which can help to save or change a child's life,” said Curtis. “On behalf of the Red Nose Day charity, I am absolutely delighted that both Walgreens and M&M's have come on board as the inaugural sponsors of this first ‘Red Nose Day’ event in America to complement the amazing support of NBC as our broadcast partner. "
 
Funny Or Die, the award-winning top destination for comedy on the web, and producer of high-quality content across numerous platforms, will partner with NBC to create original content for the special.
 
”M&M’S is the brand that understands the power of using colorful fun to brighten the world, so it’s a natural fit to leverage our humor and passionate fan base to change lives through this partnership with Red Nose Day,” said Lee Andrews, VP corporate affairs for Mars Chocolate North America. “We will be raising both funds and awareness in the run up to what will be a big day on NBC.”
 
The money raised during NBC’s “Red Nose Day” 2015 will go to the Red Nose Day Fund and will be used to fund programs that address the needs of children and young people living in poverty in the U.S. and internationally in Africa, Asia and Latin America. The money will be split between domestic and international poverty issues. The pre-selected charity partners for this year’s Red Nose Day Event are Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, The Vaccine Alliance; the Global Fund; LIFT; National Council of La Raza; National Urban League; Oxfam America; Save the Children and United Way.
 
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Alpina Foods rolls out coffee-infused yogurt

BY Ryan Chavis

MIAMI — Alpina Foods on Monday announced the launch of a line of yogurts infused with coffee. The yogurts — dubbed Alpina Café Selections — will include mocha, caramel macchiato, vanilla latte and coffee.

Alpina Café Selections use real Colombian coffee rather than coffee flavoring, making the product different than what’s currently on store shelves, according to the company. 

 
"Thirty-four percent of Americans drinks coffee, higher than soda consumption. Specialty coffee makes up a large percentage of this growth, which is why we decided to launch Alpina Café Selections," said Gustavo Badino, Alpina Foods' general manager. "We are always looking to innovate in the dairy aisle. Once we found a recipe that tasted just like the consumer's favorite flavor and were able to include actual Colombian coffee, we knew we had a unique product the consumer would want and enjoy.”
 
According to the company, Alpina Café Selections contain 12 g of protein, 0 g of fat and 30-50 mg of caffeine — equivalent to about half a cup of coffee. The yogurts are sold at select retail locations, including ShopRite, Shaw’s, Fairway Markets and Lowe’s Markets. The company plans to expand distribution of the product this summer. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Bazooka Candy adds to Juicy Drop brand

BY Ryan Chavis

NEW YORK — Juicy Drop from Bazooka Candy brands will add two new flavors to its lineup, which includes the Juicy Drop Pop in Berry Melon Blitz and Juicy Drop Taffy in Apple Attack. 
 
The brand’s Apple Attack Juicy Drop Taffy is now available in stores, with the Berry Melon Blitz Juicy Drop Pop set to debut in April. The suggested retail price of the new products range from $1.50 to $2 each. 
 
“The Juicy Drop brand, with its mouthwatering sweet and sour taste experience, continues to be incredibly popular with consumers,” said Anthony Trani, VP global marketing at Bazooka Candy Brands. “With the launch of the two new flavors, we are looking forward to offering new ways in which fans can push their taste limits to the extreme.”
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?