NatureSweet celebrates snacking with online natural talent show
SAN ANTONIO To spread the word about NatureSweet Cherubs bite-sized tomatoes as the sweetest snacking tomato, NatureSweet will launch an online natural talent show for kids entitled “Be the Next Sweet Sensation”.
The contest will be launched with a fully integrated marketing program including online, retail, print, PR and radio support. One child will win a Grand Prize chance to be the Cherubs Spokeskid.
Beginning March 15th, parents and kids will visit a promotional website (www.cherubstomatoes.com) and upload a video showing the world their natural talent inspired by the snack. Visitors to the site will be able to vote and comment on their favorite kid performers.
The Top 10 finalists will be posted and announced between May 11th and 12th. The Grand Prize winner will be announced on May 18th.
After being named the “Next Sweet Sensation”, the Grand Prize winner will enjoy a family trip for four to Hollywood, CA. Additionally, as the Cherubs(R) Spokeskid, the Grand Prize winner will appear in a future NatureSweet Cherubs advertisement as well as in a story on the brand’s website.
Probiotic frozen yogurt now available at Winn-Dixie stores
JACKSONVILLE, Fl. Winn-Dixie customers now can enjoy a premium frozen yogurt with the added health benefits of probiotics commonly found only in refrigerated dairy products.
Yovation debuts in all 520 Winn-Dixie stores this week. It was inspired by the growing consumer interest and popularity of probiotic products and the medical community’s recognition of probiotics’ benefits in promoting digestive health.
“Yovation provides all of the great taste people want in a frozen yogurt with the added benefits probiotics provide,” said Laura Hindulak, Pierre’s director of marketing. “Consumers are looking for other ways of getting probiotics into their diet, and Yovation is positioned to fill that role.”
Yovation comes in six flavors: Cookie Fudge Crunch, Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla with Hola Fruita! Pomegranate & Blueberry Sherbet.
Made by Pierre’s Ice Cream Company, a quart of Yovation sells for $4.79 – $4.99.
General Mills elects former P&G executive to board of directors
MINNEAPOLIS General Mills elected R. Kerry Clark to its board of directors Tuesday.
Clark is chairman and CEO of Cardinal Health, Inc. He joined the pharmaceuticals and medical supplies distributor in 2006 as president and CEO. Previously, Clark was vice chairman of the board of The Procter & Gamble Company with responsibility for its $20 billion Family Health business. Over a 32-year career at Procter & Gamble, Clark held a variety of senior executive roles, including extensive international operating responsibilities.
Clark’s election to the General Mills board increases the number of directors to 14.
In related news, General Mills declared a quarterly dividend at the rate of $.43-per-share, payable May 1, while the dividend will be paid to shareholders of record April 9.