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NatureSweet celebrates snacking with online natural talent show

BY Allison Cerra

SAN ANTONIO To spread the word about NatureSweet Cherubs bite-sized tomatoes as the sweetest snacking tomato, NatureSweet will launch an online natural talent show for kids entitled “Be the Next Sweet Sensation”.

The contest will be launched with a fully integrated marketing program including online, retail, print, PR and radio support. One child will win a Grand Prize chance to be the Cherubs Spokeskid.

Beginning March 15th, parents and kids will visit a promotional website (www.cherubstomatoes.com) and upload a video showing the world their natural talent inspired by the snack. Visitors to the site will be able to vote and comment on their favorite kid performers.

The Top 10 finalists will be posted and announced between May 11th and 12th. The Grand Prize winner will be announced on May 18th.

After being named the “Next Sweet Sensation”, the Grand Prize winner will enjoy a family trip for four to Hollywood, CA. Additionally, as the Cherubs(R) Spokeskid, the Grand Prize winner will appear in a future NatureSweet Cherubs advertisement as well as in a story on the brand’s website.

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Probiotic frozen yogurt now available at Winn-Dixie stores

BY Allison Cerra

JACKSONVILLE, Fl. Winn-Dixie customers now can enjoy a premium frozen yogurt with the added health benefits of probiotics commonly found only in refrigerated dairy products.

Yovation debuts in all 520 Winn-Dixie stores this week. It was inspired by the growing consumer interest and popularity of probiotic products and the medical community’s recognition of probiotics’ benefits in promoting digestive health.

“Yovation provides all of the great taste people want in a frozen yogurt with the added benefits probiotics provide,” said Laura Hindulak, Pierre’s director of marketing. “Consumers are looking for other ways of getting probiotics into their diet, and Yovation is positioned to fill that role.”

Yovation comes in six flavors: Cookie Fudge Crunch, Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla with Hola Fruita! Pomegranate & Blueberry Sherbet.

Made by Pierre’s Ice Cream Company, a quart of Yovation sells for $4.79 – $4.99.

KelloggsDRSNhttp://www.centerstoregrowth.com

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All Sport Inc., Dr. Pepper Snapple Group to launch zero-calorie sports beverage

BY Allison Cerra

PLANO, Texas All Sport, Inc. and Dr Pepper Snapple Group, Inc. announced Tuesdayis that they are set to launch what the companies boast as the first and only zero-calorie sports drink.

All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia.

“Athletes and exercisers continue to drive new demands on the sports-drink market,” said Gary Smith, chairman, CEO, All Sport, Inc. “All Sport Naturally Zero is a zero-calorie sports drink that provides all of the hydration without the calories, naturally.”

Rebiana is an all-natural zero calorie sweetener derived from the stevia plant. Stevia has been used as a sweetener for centuries and rebiana was recently approved by the United States Food and Drug Administration for use in a variety of foods and beverages.

All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional information on product and availability can be found online at www.drinkallsport.com.

 

KelloggsDRSNhttp://www.centerstoregrowth.com

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