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Nature’s Way Brands launches line of single-herb powders

BY Michael Johnsen

Nature's Way Brands on Wednesday introduced a new line of Single Herb Powders made with premium, dried herbs. The full line includes three herbal powders, selected for their unique health properties: Standardized Turmeric Powder to support joint health, Beet (Beta vulgaris) Root Powder containing energy-supplying sugars and starches and Activated Coconut Charcoal Powder for internal cleansing.

Sales of herbal powders have been rapidly increasing, solidifying the drinkable powders as an emerging supplement industry trend. "Consumers are demanding high-quality herbal powders because they can easily be added to the beverages people are already drinking," stated Christopher Oswald, licensed nutritionist at the Green Bay, Wis.-based supplier. "At Nature's Way, we are committed to bringing consumers herbal innovations that allow them to get the benefits of their favorite supplements in new and convenient ways." 

[quote-from-article] The new line of single herb powders is formulated with whole herbs as they're found in nature, preserving the Nature's Way pledge to quality and transparency while optimizing the health benefits of each powder.

These powders quickly dissolve in any beverage, making it easy to absorb the wellness benefits of turmeric, beet root or activated coconut charcoal. The new powders are now available at select grocery and natural food retailers nationwide.

 

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NACDS Annual to open with Huey Lewis and the News

BY David Salazar

The National Association of Chain Drug Stores is bringing Grammy winning artists Huey Lewis and the News to NACDS Annual this year. The band will perform at the Opening Celebration of NACDS Annual, taking place from April 21 to April 24 at the Breakers in Palm Beach, Fla., this year.

In addition to the opening celebration, NACDS Annual, which is anchored by opportunities for suppliers and retailers to collaborate — both through Strategic Exchange Appointments and Meet the Retailer Events — will feature two Business Programs. The first business program will be led by NACDS president and CEO Steve Anderson and NACDS chairman and Walgreens Boots Alliance co-COO and Walgreens president Alex Gourlay. The second will feature author and management educator Jim Collins.

Registration for the event can be accessed here.

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Nature’s Bounty augments nutrition lineup with Best Bar Ever acquisition

BY Michael Johnsen

The Nature’s Bounty on Tuesday acquired The Best Bar Ever, adding a line of real-food nutrition bars to its growing portfolio of sports and nutrition products.  

“Consumers are increasingly looking for convenient and great-tasting nutrition bars – and this brand was designed by its founders right in line with that trend,” stated Paul Sturman, president and CEO of The Nature’s Bounty Co., based in Ronkonkoma, N.Y. “I am confident that 'The Best Bar Ever' will be a great addition to our sports and nutrition portfolio, which includes brands such as Pure Protein, MET-Rx and Body Fortress, the leading protein powder brand.”

“The Best Bar Ever understands the importance of blending quality ingredients and good nutrition to create a superior flavor profile,” commented Best Bar Ever founder Mike Clay.  “We’re excited to bring The Best Bar Ever to a company with such a legacy in the health and wellness space and look forward to a strong partnership.”

The Best Bar Ever bars are available in chocolate peanut butter, peanut butter crunch and cookie dough in two sizes.  They offer real ingredients – no fillers or sugar alcohols, and are designed to contain an ideal blend of quality fats, carbs and proteins in balanced ratios.

The Best Bar Ever can be found in the health and fitness channel and in a growing number of national drug and grocery chains.

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