HEALTH

Nature’s Truth issues ‘Honestly Good Challenge’

BY Michael Johnsen

RONKONKAMA, N.Y. – Nature's Truth on Monday announced the launch of its “Honestly Good Challenge,” a guarantee of a full refund if the consumer doesn't see a difference within 30 days of using a Nature's Truth product. 
 
“We are confident that our consumers will feel the difference in our line of vitamins and essential oils," stated Kimberly Vigliante, SVP sales and marketing for Nature's Truth. "By offering them the opportunity to try our products with the promise of a full refund if they are unsatisfied, we are taking our commitment to our customers one step further.” 
 
“Nature’s Truth is a new brand with products that bring the consumer distinct advantages, most of which make a difference you can really feel," commented Nicole Larrauri, president of marketing agency EGC Group. "By challenging people to try Nature’s Truth for 30 days to feel the difference or their money back, we are able to spark trial while enabling new customers to truly enjoy the benefits of what Nature’s Truth signature products have to offer."
 
Customers can sign up online to take the challenge, as well as receive money-saving coupons and enter for a chance to win a personalized vitamin and supplements basket.
 
 
 
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GOJO serves as corporate champion for International Infection Prevention Week

BY Michael Johnsen

AKRON, Ohio – GOJO announced Monday the company will serve as a corporate champion for International Infection Prevention Week, which occurs globally Oct. 18-24, and is hosted by the Association for Professionals in Infection Control and Epidemiology.
 
IIPW is an annual awareness campaign to stimulate interest in and highlight the importance of infection prevention. This year's theme is promoting engagement between patients, visitors and healthcare professionals around infection prevention.
 
APIC is encouraging consumers and healthcare professionals to take a pledge to commit to actions that will help prevent infections. In addition to the pledge and materials, APIC has created numerous items for easy sharing – using hashtag #IIPW – including e-cards, memes and light-hearted polls and quizzes. 
 
"This year, IIPW is focusing on a topic that we often discuss with our customers – how everyone plays a role in infection prevention," stated David Mackay, VP sales and marketing, healthcare, GOJO. "Healthcare workers, patients and visitors all have an impact on a healthcare facility's infection control program. By making their commitment to infection prevention and hand hygiene visible – through signage, education and by demonstrating good hand hygiene practices – healthcare facilities and their staff are inviting everyone to participate in the fight against infections, and, in turn, create a safer environment for all."
 
In order to raise further awareness for the importance of hand hygiene, GOJO is supplying more than 14,000 bottles of Purell Advanced Hand Sanitizer as well as hand hygiene materials to nearly 100 facilities and is providing complimentary hand hygiene infection prevention webinars, whitepapers and educational tools on its website at healthcare.gojo.com/education
 
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Church & Dwight promotes culture of consent on college campuses

BY Michael Johnsen

EWING, N.J. – In an effort to support a culture of consent, Church & Dwight is teaming up with YouTube Vlogger and peer sex educator, Laci Green, to visit her alma mater, UC Berkeley, in encouraging students to take the pledge to make sure consent is always given and received. The campus activation is part of the nationwide "Consent. Ask For It" campaign, brought to you by the maker of Trojan brand condoms. 
 
"I'm excited to partner with Trojan to bring this important message to students at my alma mater, UC Berkeley, and nationwide," Green said. "Consent is a necessary conversation and I hope to make that conversation easier."
 
The "Consent. Ask For It" campaign includes posters, a website and digital pledge, school newspaper ads, social media and a streaming radio spot airing nationally. With taglines such as "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride," the campaign stresses the importance of consent by both parties. 
 
"As the most trusted name in sexual health, we hope to expand the dialogue to ensure that sexual experiences are healthy, safe and consensual," said Stephanie Berez, group brand manager for Trojan brand condoms.
 
Church & Dwight will visit several campuses nationwide to rally students to join the movement, make a difference and pledge to support a culture of consent. The brand will distribute a variety of "Consent. Ask For It" premiums to drive the conversation. Other activated schools include the University of Pennsylvania, Syracuse University and the University of Texas, El Paso. 
 
 
 
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