BEAUTY CARE

Nature’s Gate expands portfolio with new hand creams

BY Antoinette Alexander

CHATSWORTH, Calif. — Nature’s Gate is expanding its portfolio in May to include the new Herbal Blend hand creams, the first hand products from the personal care brand and the latest additions to the Herbal Blend collection.
 
Nature’s Gate Herbal Blend hand creams combine certified organic shea butter, soybean oil and sunflower oil with botanical extracts to hydrate, nourish and pamper dry hands.
 
The Nature’s Gate Herbal Blend hand cream collection includes:

  • Rose: Rosehips, rich in vitamin C, nourish with antioxidants while calendula and sage calm dry skin;
  • Cherry Blossom: Cherry bark, aloe and linden flower offer soothing properties; and
  • Orchid: Antioxidant-rich holy basil, black tea and spirulina work to protect dry hands.

Nature’s Gate Herbal Blend hand cream is free of parabens, phthalates, synthetic fragrance, polyethylene glycol, mineral oil, petrolatum and animal-derived ingredients, and never is tested on animals. All products are vegan.
 
The hand creams have a suggested retail price of $6.99 each and will be available in May.

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ProEven total dark spot corrector arriving this May

BY Antoinette Alexander

NEW YORK — French skin care brand Vichy Labs will launch in May its new ProEven total dark spot corrector, a formula with DeeperCell-concentrate designed to help address dark spots and uneven skin tone.

ProEven total dark spot corrector is a daily face product that utilizes a dual-action formula featuring the exclusive DeeperCell-concentrate — a combination of vitamin C, E and LHA, a derivative of salicylic acid with regenerative and exfoliating properties, to act on all surface layers of the skin. Together, the formulation helps combat the appearance of dark spots and uneven skin tone in all ethnicities.

ProEven total dark spot corrector is designed to offer both immediate and long-term results. The texture formulated with micro pearl and titanium is designed to deliver a more luminous, radiant complexion instantly, and the moisturizing base provides 24-hour hydration, the company stated. In a clinical trial, 100% of users saw more luminous skin, and 95% saw a reduction in the color and intensity of dark spots.

ProEven total dark spot corrector ($42.50) was tested on sensitive skin and is paraben-free, allergy-tested and does not include hydroquinone. The product launches in May at select CVS/pharmacy, Duane Reade and Walgreens locations.

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Dove encourages women to ‘go sleeveless’ with new deodorant

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — A recent study found that nearly 100% of women think their underarms are unattractive, while more than half said that the condition on their underarms impacts their wardrobe choices. In response to this, Unilever is looking to help women "go sleeveless" with confidence with the launch of its new Dove Ultimate Go Sleeveless deodorant.

The new collection features a tri-moisturizing system that includes an occlusive layer, humectant and moisturizers, which together promise to prevent moisture loss. The moisturizers are infused with vitamins E and F from natural sunflower oil, known to care for and condition delicate underarm skin, the company stated. In addition to the tri-moisturizing system, the formula also contains Dove translucent moisturizers, which help to prevent the formation of white marks on clothing.

The new Dove Ultimate Go Sleeveless is designed to provide softer, smoother underarms in five days. It also provides 24-hour odor and wetness protection. The suggested retail price is $3.89 to $4.88.

The "Go Sleeveless: Uncovering Underarms" study was conducted online by Unilever, Omnibus and TNS Research International among 534 women ages 18 to 64 years.

To support the launch, the Dove brand has tapped "Gossip Girl" actress Jessica Szohr to host the online Dove Go Sleeveless fashion challenge, which kicks off April 4. Using a Facebook application, women can design their own sleeveless top for a chance to get their design made to wear or to win a grand prize of a $5,000 New York City shopping trip with Szohr.

Entries for the Dove Go Sleeveless fashion challenge will be accepted April 4 through May 27. For more information, visit DoveGoSleeveless.com.

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