HEALTH

Nature’s Bounty teams with Olympic great Mary Lou Retton

BY Michael Johnsen

RONKONKOMA, N.Y. – Nature's Bounty on Tuesday announced it is teaming up with decorated gymnast Mary Lou Retton on the #DearFutureMe campaign to help catapult attention for the importance of thinking about future health today. As a notable five-time medalist, Mary Lou Retton is reflecting on her personal health goals and experiences to inspire others to pay it forward when it comes to their own future health.   

"Nature's Bounty and legendary athlete Mary Lou Retton have partnered on the #DearFutureMe campaign to help flip the health conversation from short-term goals toward enjoying a long, active healthy lifestyle in the future," said Chris O'Connor, VP Nature's Bounty.  "Bar none, Mary Lou personifies the commitment to health and wellness that has been at the core of Nature's Bounty's trusted experience for nearly 50 years."

"As a competitive athlete and mom, I know how important it is to maintain a healthy life and work hard to keep the future health of my family and me a priority even in the midst of hectic schedules attending gymnastic meets for each of our four daughters," said Mary Lou Retton. "Through the #DearFutureMe campaign, I hope to encourage others to think about their mental, emotional, social and physical wellbeing and take realistic steps today towards achieving that healthy tomorrow."
 

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Quest Products launches copper-infused topical analgesic

BY Michael Johnsen

BOSTON – Quest Products announced Monday the launch of CopperFixx, a new pain relief cream and patch that utilizes copper as its primary active ingredient. Unlike copper bracelets or compression sleeves, CopperFixx is applied directly at the site of the pain.

"Copper has always been known to help relieve the aches and pains of certain afflictions, as well as everyday activities," stated Don Ryan, president and CEO of Quest Products. "Until now, no one had figured out how to produce it in a highly concentrated and consumer-friendly form."

"We think that CopperFixx will revolutionize the topical analgesic category," added Mark McGreevy, EVP of business development at Quest. "We're launching CopperFixx at Walgreens, working with other retailers and creating a new category of pain relief treatment."

CopperFixx, a homeopathic remedy also formulated with Arnica, helps assist in reducing aches and pains, in rebuilding new connective tissue and increasing blood circulation and in reducing swelling and inflammation.

 

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RLA Collective celebrates its 30th year

BY Gina Acosta

PLEASANTVILLE, N.Y. – RLA Collective, a leading integrated marketing agency specializing in health and wellness brands, recently celebrated its 30th anniversary.

"Over the last three decades we have evolved with the demands of the marketplace, offering a variety of services — social media marketing, digital, public relations and traditional advertising, for over-the- counter (OTC), nutritional supplement, medical device and personal care brands,” said Robin Russo, president, who founded the agency in 1986. “This evolution has meant that OTC and similar clients who don’t have the largest budget or the biggest share of category can still have impactful marketing that works together without the overhead and management of multiple agencies.”

In addition to the digital access to consumers and the speed and volume in which marketing communication has increased, one of the biggest changes the company has been happy to see is an openness to discuss personal health topics both honestly and with empathy. 

“Years ago, we had to really dance around health topics that had to do with women’s bodies or aging, for example, but social media and an endless stream of content has forced the media and brands to be more open and honest about personal health,” Russo said.  “Consumers now expect direct answers to their health questions and we’re happy that we can affect that in the many different mediums available to us to answer these queries.”

To celebrate the anniversary, RLA hosted a virtual toast on the company’s Facebook page using the Facebook Live feature.  Colleagues and friends amassed over the years joined virtually. 
 

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