HEALTH

Nature’s Bounty receives recognition for ‘going greener’

BY Michael Johnsen

RONKONKOMA, N.Y. NBTY, parent company of Nature’s Bounty, was recently recognized by the Northeast Energy Efficiency Partnership as a Business Leader for Energy Efficiency, thanks in part to a 35-year heritage of seeking greener alternatives in the manufacture and distribution of dietary supplements.

Nature’s Bounty’s green initiatives started more than three decades ago when they began using recyclable plastic bottles, the supplement manufacturer stated. Since then, PETE and HDPE bottles, two 100-percent recyclable plastic formulations, have been used to package more than 300 products. Recycled “pellets” from these bottles are so versatile that they end up being reused in clothing, carpets and even other product packages.

“Recycling initiatives are just one part of Nature’s Bounty’s ‘going greener’ efforts,” commented Kimberly O’Connell, marketing director for Nature’s Bounty. Nature’s Bounty participates in its “Healthy You, Healthy Earth” campaign to give greater focus to environmental efforts, she noted. For example, the company partnered with both the Trees for the Future—an environmental organization that plants trees all around the world—and the Go Green Initiative, which focuses on educating children about the environment.

Trees for the Future has planted over 50 million trees, which removes approximately 1 million tons of carbon dioxide from the atmosphere per year. Nature’s Bounty’s goal is to help them plant 1 million more trees by 2010.

Go Green Initiative programs are up and running in schools in every state, as well as Africa, Asia, Europe, Canada and Mexico.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Biocodex releases Florastor in 20-count packs in time for cold-flu season

BY Jenna Duncan

SAN BRUNO, Calif. Biocodex has announced that its Florastor digestive health probiotic product now is available in 20-count blister packs for retail sale. The smaller box is easier to carry and more convenient than the larger size glass bottle of 50 capsules.

The key ingredient—Saccharomyces boulardii—in yeast-based Florastor and Florastor Kids helps protect the guts by promoting “good bacteria” to aid in digestion.

Probiotics can help as a supplemental treatment for those taking antibiotics which can have severe, uncomfortable side effects, such as diarrhea.

Biocodex explained that the updated packaging was designed for portability and availability on chain drug store shelves.

“We’re very excited about our change in packaging with the new Florastor blister packs,” Mary Berry, U.S. marketing manager for Biocodex said. “We felt our consumers would prefer a 20-count box because, at two capsules per day, it coincides with the standard 10-day course of antibiotics to protect against antibiotic-associated diarrhea, a common side effect of antibiotic treatment. The blister packs make it easier for people to protect their stomachs by carrying Florastor with them wherever they are.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

‘Grey’s Anatomy’ star joins campaign to educate parents on children’s cough-cold dosing

BY Alaric DeArment

The Consumer Healthcare Products Association unveiled a series of public service announcements Tuesday featuring Chandra Wilson, a star of the ABC drama “Grey’s Anatomy.”

The PSAs concern the safe use of children’s OTC oral cough and cold medicines and are designed to provide parents and caregivers with tips to follow when administering the medicines to children and are part of CHPA’s “Treat with Care” campaign.

“As parents, we’re in charge of our children’s health, and as a mother of three, I take this responsibility very seriously,” Wilson said. “Many of us rely on OTC cough and cold medicines to help our children feel better when they’re sick.”

The medicines are safe and effective for children when used as directed, CHPA said, but could carry risks if used or stored incorrectly.

“For decades, parents have relied on pediatric OTC cough and cold medicines to relieve their children’s cough and cold symptoms,” CHPA president Linda Suydam said. “When used properly, these medicines are safe and effective, and the ‘Treat with Care’campaign underscores the importance of continuing to use these medicines safely in children.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?