Nature’s Bounty: Dieters are losing key nutrients along with the weight
Nature’s Bounty has learned that dieting consumers may be effectively shedding pounds just a few months away from beach season, but at what cost? The Ronkonkoma, N.Y.-based supplier confirmed in a recent study that three popular weight loss diet plans did not provide recommended levels of essential micronutrients, such as Vitamin D, B12 and Calcium.
“It is our commitment to wellness to provide consumers with objective, fact-based resources that help them make informed decisions regarding nutrition,” Mark Gelbert, chief scientific officer at Nature’s Bounty, said. “As this study shows, even diets designed for specific groups and purposes, such as weight loss, can benefit from some level of dietary supplementation in order to fill nutrient gaps and help prevent important micronutrient deficiencies.”
Weight-loss diets restrict intakes of energy and macronutrients but overlook micronutrient profiles, Nature’s Bounty reported, and commercial diet plans may provide insufficient micronutrients. Nature’s Bounty analyzed nutrient profiles of three plans and compared their micronutrient sufficiency to Dietary Reference Intakes for male U.S. adults. Hypocaloric vegan (Eat to Live-Vegan), high-animal-protein low-carbohydrate (Fast Metabolism Diet) and weight maintenance (Eat, Drink and Be Healthy) diets were evaluated.
Without adjustment for energy intake, the hypocaloric vegan diet failed to provide 90% of recommended amounts for B12, B3, D, E, calcium, selenium and zinc. The FMD diet was low in B1, D, E, calcium, magnesium and potassium. And the EDH diet met less than 90% DRIs for all but vitamin D, calcium and potassium.
The study, “Micronutrient Gaps in Three Commercial Weight-Loss Diet Plans,” was recently published in an open access human nutrition journal, Nutrients. The work was conducted by Nature’s Bounty in collaboration with its Scientific Advisory Council member, Thomas Brenna of Cornell University.
Data affirmed previous studies that micronutrient deficits are prevalent in weight-loss diet plans. To fill nutrient gaps among dieters, the addition of micronutrient rich foods or appropriate dietary supplements should be considered to reduce the risk of micronutrient deficiencies among dieters.
i-Health introduces Culturelle Baby
To help support the growth of good bacteria in a baby’s tummy, Cromwell, Conn.-based i-Health recently introduced Culturelle Baby, a line of probiotic products specifically formulated for babies 0–24 months.
“New parents have enough to think about when it comes to creating a healthy foundation for their newborn. Culturelle Baby gives them the peace of mind that comes with a clinically studied probiotic strain, in an easy-to-use format,” Nicole Bourdeau, senior brand manager for Culturelle Kids and Baby, said. “That way, parents can spend more time enjoying their baby’s other milestones in those first few years.”
“A healthy microbiome can have a positive effect on baby’s digestive and immune functioning,” Jen Trachtenberg, a pediatrician and Culturelle spokesperson, said. “Restoring the balance of good bacteria can be beneficial in the short term by reducing digestive issues that may be causing baby’s fussiness, while also helping to build up their natural immune defenses to promote long-term health.”
Culturelle Baby products contain Lactobacillus rhamnosus GG, the most clinically studied probiotic strain in infants and are free of GMOs, gluten, dairy and dyes.
Culturelle Baby Calm + Comfort probiotic drops with chamomile help reduce crying and fussiness due to occasional digestive upset, by restoring the balance of healthy bacteria in a baby’s digestive system. Culturelle Baby Grow + Thrive contains both LGG and Bifidobacterium lactis BB-12 probiotic strains to help support the healthy development of a baby’s digestive and immune systems. It supplements the good bacteria naturally found in breast milk and contains vitamin D for strong bones.
Culturelle Baby is available now at Amazon.com, and will be introduced in-store at major retailers beginning this month with a suggested retail price of $25.99.
Randob Labs acquires heritage skin protectant brand Balmex
Privately-held Randob Labs on Thursday acquired the Balmex brand of skin protectants from Moberg Pharma as part of a $4.3 million deal.
“We are excited to add the Balmex brand to our OTC lineup at Randob, which already includes the core and expanding Dormin sleep aid and Sting-Kill anti-itch brands,” Jim Creagan, president of the Cornwall, N.Y.-based supplier, said. “Balmex, which will celebrate 65 years in 2018, has had a loyal following for generations of mothers because it provides the gentle, yet effective care that all mothers want for their babies.”
Randob Labs has built a reputation around taking heritage brands and making them relevant to today’s marketplace. “We plan to increase the Balmex brand’s relevance, distribution and sales by tapping into the channels and conversations that moms and those who influence them are having online, similar to the strategies we are using to grow our Dormin and Sting-Kill brands,” Creagan said. “In addition to baby care, there are also expansion opportunities in the adult market as boomers age and have specific skincare needs.”
Creagan noted that the 3.3% growth in the diaper rash category is twice that of overall OTC market growth (1.8%). In addition to the approxiate 4 million births every year, more than 15% of the U.S. population is over the age of 70.
The transaction, expected to close in April, includes four baby care SKUs and two adult care SKUs. The brand was originally acquired from Chattem (now Sanofi Consumer Healthcare) in April 2015, Moberg Pharma reported.